Real estate digital marketing case study St Tropez House Full Service Digital Marketing

St Tropez House

Digital and Traditional Marketing

St. Tropez House is the leading operator in exclusive properties in Saint Tropez, France. St. Tropez House offers the largest selection of luxury properties available to buy or rent along the desirable French Riviera, catering to any requirement from couples to large families. With a proven track record of operating in this highly exclusive market for over a decade, St. Tropez House prides itself on its ability to go above and beyond for its clients to ensure their property search is successful.

The results

Relezioni Pubbliche, Banner & Ad Copy Creation, Progettazione Siti Web, Sviluppo Siti Web, Digital PR strategy & management, Gestione degli influencer, CRM E Automazione del marketing, Strategie Social Media, Testi e contenuti, Gestione dei profili social, SEO strategy & management

Coverage
Vogue, Forbes, FT & Die Welt
75%
Increase in organic search traffic
100%
Increase in sales year-on-year

Challenge

St. Tropez House offers ultra-high-value luxury properties to a precise demographic. St Tropez House required Relevance’s digital real estate marketing expertise to promote their exclusive property portfolio to a multilingual UHNW audience to increase inbound enquiries and improve conversion to sales. 

 

St. Tropez House also needed to ensure its brand was more visible than the competition when UHNWIs searched for properties in the South of France. 

 

Relevance’s assistance was also required to build a cutting-edge social media profile to display St Tropez House’s properties and amplify its digital presence. 

Solution

Relevance’s digital marketing real estate experts started with a UHNW-centric SEO strategy to drive inbound enquiries using creative and inspiring blog content. We supported this with CRM integration to manage and automate the customer journey.

Relevance brought the villas to life with organic social content, including drone video, 360° walkarounds, films and cut-downs.

St Tropez House’s digital exposure was further amplified by well-known influencers, display ads and paid social, topped off with traditional PR.

What our clients say

" All our Sales Come from Relevance, We are the Industry Leader "

" Relevance put us on the map; we were quickly the industry leader in luxury villa rentals in Saint Tropez. Relevance is more than a digital marketing company, they are really business consultants. Their knowledge of UHNWIs is second to none. Relevance has helped us to increase sales by over 100% every year using SEO, social media, and digital advertising. We couldn't run without them. Chapeau! "
Emilia Jedamska - CEO