Real estate development marketing case study Omniyat


Ominyat is a privately held real-estate development and service group in the Gulf Region and a global leader in luxury lifestyle. The group  specialises in creating living canvases of residential, commercial, hospitality, and retail experiences that offer a one-of-a-kind premium experience. 

Ominyat works with the world’s best architects, interior designers, and artists. Each Ominyat property is approached as a work of art, providing each owner with an elevated space that reflects their personality.

The results

Segmentazione e targeting UHNWIs, Profilazione dei clienti

Profiled Individuals >$30m net worth
UHNW browsable audiences >$30m net worth
Compelling stories crafted
Influencers identified


Omniyat required Relevance’s expertise to help build D2C brand awareness with UHNWIs globally who are considering living or investing in Dubai to generate brand awareness and engagement regarding their luxury residences. Ominyat also wanted to target UHNWIs interested in obtaining a Golden Visa.


The Relevance team of marketing specialists built browsable hand-picked audiences of members with over US$30m net assets to better understand how they think, feel and behave.

Using these insights, we then built creative, strategic recommendations on how to present Omniyat luxury residences to the consumer with examples of touchpoints throughout the user journey from awareness to consideration, conversion, retention and advocacy.