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Property agency marketing case study Knight Frank Creative Functionality

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Knight Frank

Pieter van Naeltwijck is a property agency specialising in selling and leasing luxury real estate in Monaco and the Cote d’Azur. As the chosen representative of the exclusive Knight Frank estate agent in Monaco, Pieter van Naeltwijck offers an impressive portfolio of exceptional properties, including luxury apartments and villas, alpine chalets, Provencal farmhouses and bastides, wine estates, castles and historic buildings.

PVN’s luxury Monte Carlo apartments and villas represent their calibre as a source of exclusive properties in the region.

The results

SEO, Progettazione Siti Web, Sviluppo Siti Web, Multilingual Copywriting

New Users
Pages / Session
Average Session Duration


Pieter van Naeltwijck called upon Relevance’s team of experts to build a custom real estate website bringing in the feed of Knight Frank properties from the top. The website needed to be in English and French and sufficiently optimised for Google.


Relevance created a smart custom-designed website for Knight Frank’s Monaco agency PVN. Relevance configured a Joomla back-end using Joomla estate agency modules for rental and sales. We worked with the Knight Frank Monaco in-house team to customise the open-source modules for uploading images and split the website into Monaco districts.

Relevance completed the SEO for the new website and wrote the content in English, French, and Russian. The website design was mobile responsive and incorporated a map of the French Riviera as well as an intelligent search function with professional icons. The CMS allows multi-agent login, and the front-end users and other agents can search by reference number.

What our clients say

" Award given to Carlton International as the BEST SEO "

" Relevance has been a great support, for several years, for our internet presence and is largely responsible for the visibility of our site which in turn justified the Award given to Carlton International as the BEST SEO by the International Organisation of Luxury Real Estate Brokers PRESTIGE MLS. "
Sophie Chomette - Marketing, Carlton International


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