CLC World Holidays
CLC World is Europe’s largest independent resort operator and industry leader in designing and launching new holiday and property ownership products. CLC World boasts 31 stunning resorts across six sought-after international locations, from Spain’s Costa del Sol to beautiful Orlando in Florida, USA.
The results
SEO, Digital PR strategy & management, Testi e contenuti
Challenge
CLC World approached Relevance in 2017 to improve their online digital presence in order to drive traffic and generate lead sales.
CLC World targets a niche demographic; families. This means that CLC World must ensure its brand is more visible than its competition when families search for holiday resorts worldwide.
Additionally, CLC World required a digital resort operator marketing strategy to increase the number of branded articles while improving their rankings on search results.
Solution
Relevance began by completing thorough audits of CLC World’s current strategy to establish areas that could be improved. Relevance developed a clear SEO strategy for CLC World’s brand visibility on Google by gaining high-quality backlinks, increasing the number of website visitors and getting more advertising clicks.
Relevance also created an engaging content marketing strategy, coupled with digital PR, to gain quality backlinks from our portfolio of high-domain authority publications. Relevance’s high-quality content helped to drive traffic to their site while helping CLC World rank highly on search engines.
What our clients say
" An extension of our internal PR & Marketing "
" CLC World Resorts & Hotels is delighted with our now well established partnership. We appreciate their transparent approach to SEO/PR which has provided very tangible results & their stable team really work more as an extension of our internal PR & Marketing departments than as an external, unintegrated provider. "
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