Imagine a Rolls-Royce Phantom with its classic, athletic structure in a polished midnight black. Imagine the uninterrupted glass enclosure and the Pantheon Grille adorned with…
Here you can find fascinating articles written for Relevance by Ilze Du Toit
Content repurposing: a formidable ally in digital marketing
Marketers, writers and content creators are always on a quest for new and original material in order to promote a brand or business, and the…
The benefits of a digital content audit
An almost incomprehensible amount of data is created daily, and each year, the amount of published data increases staggeringly. In 2022, 7 million blog posts…
Google EEAT Rater Guidelines update: What you need to know
Whatever business you are in, most of your potential clients will be searching for it on Google. What they find on Google will determine whether…
Upcoming SEO trends for 2023
In the ever-changing landscape of SEO, it’s essential that marketing agencies remain ahead of the curve and implement the needed SEO updates in their marketing…
guide to SEO competitor research & analysis
Just as with any other sector in life, keeping a close eye on what your business competitors are doing in the digital sphere is vital. …
How to select the right keywords for an article
Selecting the right keywords for articles isn’t as simple as it used to be. With an information overload and more and more tools popping up…
SEO entities explained for digital marketing
It used to be true that content was king. Nowadays, it’s the entire kingdom. Many years ago, when the world wide web first emerged, traditional…
How to create an effective SEO strategy for luxury brands
It’s no secret that when Search Engine Optimisation (SEO) is done well, it can improve the online visibility of your website, increase awareness and ultimately…