How much will I pay per lead? What will be my return on investment (ROI)? What conversion rate can I expect? Which channel, what content,…
Top PR Tips And Strategies To Ensure Success
It’s every marketeer’s dream and PR goal: to get your company (or your client) positive recognition from the right people through attention-grabbing media coverage. But…
Key Insights From Our Luxury Yacht Marketing Whitepaper
Which luxury yacht marketing trends are important in 2021, and will the way we market yachts and yachting services change forever in the post-COVID era?…
The Essential PR Terms Glossary: Vocab For Digital & Traditional PR
It goes without saying that every specialist industry holds its own jargon. PR is no exception. Coming from a traditional PR background, when I was…
How Relevance Helps Nobiskrug To Find High-Net-Worth-Individuals
High-net-worth-individuals (HNWIs) and ultra-high-net-worth-individuals (UHNWIs) are often called the 1%. Relevance has built a strong track record in reaching these elite audiences and finding high-net-worth-individuals…
Digital PR vs Traditional PR: Which Will Survive In The Digital Age?
We live in an age where news seems to be almost completely digital. What does this mean for the battle between digital PR vs traditional…
How to Keep Your Clients for More Than a Decade
At Relevance, we pride ourselves on having worked with a number of leading luxury brands for over a decade. We are extremely proud of the…
Brand Manual Development Guide by Relevance
If a company doesn’t have a brand manual, then each designer or marketeer it engages will simply work according to what they like. If several…
The Many Ways to Reach Magazines for PR
How to Reach Journalists With An Unmissable Magazine PR If you’re looking to build your company’s brand awareness and reputation, public relations should be a…
What We Learnt From The Superyacht Marketing Forum 2019
Earlier this month the Superyacht Marketing Forum took London’s Shoreditch by storm, held at the 5-Star Curtain Hotel and offering an intimate occasion for the…