Google remarketing is one of the most effective ways to target Internet users who have already browsed your website but did not purchase anything or convert. Different advertisements are displayed on different websites across a range of platforms, and are targetted at those that have already shown an interest in your product or service. Once set up, remarketing is automated and works effectively to increase your website’s conversions.
Google Remarketing Banner Ad Sizes
Banner Ads – No Animation
ALL Display Banner Ad Sizes (150K or smaller)
JPEG, JPG, PNG & GIF
320 × 50 Mobile leaderboard
320 x 100 Large mobile banner
468 × 60 Banner
728 × 90 Leaderboard
250 × 250 Square
200 × 200 Small square
336 × 280 Large rectangle
300 × 250 Inline rectangle
120 × 600 Skyscraper
160 × 600 Wide skyscraper
300 × 600 Half-page ad
970 × 90 Large leaderboard
240 × 400 Vertical rectangle
970 x 250 Billboard
300 x 1050 Portrait
Popular & Effective Display Banner Ad Sizes
(150K or smaller)
JPEG, JPG, PNG & GIF
Listed in order of popularity & number of impressions received per day:
300×250 (if you only create one ad size, choose this one)
728×90 (if you only create two ad sizes, choose this one & 300 x 250)
160×600
320 × 50 & 320 x 100 (mobile)
300×600 (gaining in popularity)
468 x 80 (impressions dwindling but reaches older site layouts)
750 x 100, 750 x 200, 750 x 300 (Popular in Poland)
240 x 400 (Popular in Russia)
250 x 360, 980 x 120 (Popular in Sweden)
580 x 400 (Popular in Norway)
Ads must use the entire space of the ad size selected, cannot appear sideways or upside down, cannot be segmented or appear to be more than one ad. Ad images must be clear, recognisable and with legible text (no blurry images). Ads cannot be strobing, flashing or distracting – and cannot mimic publisher content or layout. Image ads and the content they point to must be “family safe.”
Banner Ads – with Animation
Animation – GIF
GIF
- Animation length must be 30 seconds or shorter
- Animations can be looped, but the animations must stop after 30 seconds
- Animated GIF ads must be 5 fps or slower
Sizes supported (150K or smaller)
Banner: 468 x 60
Large mobile banner 320 x 100
Leaderboard: 728 x 90
Square: 250 x 250
Small square: 200 x 200
Large rectangle: 336 x 280
Inline rectangle: 300 x 250
Skyscraper: 120 x 600
Wide skyscraper: 160 x 600
Half-page: 300 x 600
Large leaderboard: 970×90
Billboard 970 x 250
Portrait 300 x 1050
Animation – HTML5
JPEG, JPG, PNG, GIF, HTML, JS, CSS & ZIP
Ad sizes supported are same as for GIF (see above)
Only HTML5 ads created with Google Web Designer are supported.
Assets in the ZIP file can be any combination of the supported file types. See the “File types” section in this table.
All images used in HTML5 ads must be local images, not referenced images, and should be part of the assets that comprise the ZIP file.
Only tap components are supported. Videos and maps are not supported.
Only Google web fonts are supported. Other web fonts are not supported.
For environment target actions, timer and multiple exits are not supported.
Expandable ads are not supported.
Local storage methods cannot be used in HTML5 ads.
Animation – Flash
SWF
Ad sizes supported are same as for GIF.
- Animation length must be 30 seconds or shorter
- Animations can be looped, but the animations must stop after 30 seconds
- FLASH ads must be 24 fps or slower
AdWords currently supports only Adobe Flash Player versions 4 through 10.1. If your ad uses any other version (such as 10.2), it cannot be uploaded.
You should see an option to preview a non-Flash version of your ad when you upload a Flash file. Don’t see this option? Make sure your SWF file uses ActionScript 2.0 and avoid filters or blending if possible.
Flash ads must support the clickTAG variable and the only user interactions that are allowed to be tracked are clicks.
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