We know that it can be hard finding the time to discover new tools, even when you know those apps could speed up your processes. Luckily that’s where Relevance comes in, doing all the research and testing so that you don’t have to. Below, discover ten of the best tools for digital marketing agencies in 2019 – let us know if you have any others to add to this list!
What are the current best tools for digital marketing agencies?
This cross-platform utility will help you discover what technologies are used on different websites. Detecting content management systems, e-commerce platforms, web frameworks, server software, analytics tools and more, Wappalyzer is capable of identifying 1,261 different web technologies! So how does it work?
Wappalyzer fingerprints software using unique patterns found in website source code, response headers, script variables and several other methods, allowing you to understand how a website was built. Wappalyzer also collects data anonymously and organically through the browser extensions, publishing this information in order to provide vital insights into the industry.
High up on our list of the best tools for digital marketing agencies – thanks to how easy it makes our lives – Awesome Screenshot allows you to create screenshots or videos that you can keep for personal notes, share with friends or send to colleagues and clients.
Simply choose your screenshot, annotate it as you wish – with a multitude of user-friendly editing options – and either save it or share it to multiple destinations. Reach teammates using Google Drive, Trello, Slack or Asana, or friends using Facebook, Twitter or Gmail.
This new digital marketing platform cleans, maps, and segments your data in a way that makes sense to you, making your data useful rather than daunting. Funnel puts all your marketing and advertising figures where you want them, offering integrations with over 500 data sources and ultimately saving you time and increasing efficiency in analytics and reporting.
Compare performance figures with a click of the button, and automatically normalise and aggregate data prior to analysis for your convenience, all fully integrated with Data Studio.
If you manage Twitter accounts for any clients, then you need Followerwonk. This clever tool helps you gain a deeper understanding of Twitter analytics, allowing you to find data, analyse it and optimise your channels for social growth.
Find out more about Twitter followers, including where they are in the world and when they tweet. Discover new influencers in your niche and connect with them. Use handy visualisations to compare your progress to others. Easily share your reports and successes with clients and colleagues alike.
What is SimilarWeb? Simply put, it is a fairly new digital marketing platform, providing smart market intelligence solutions that allow businesses to make better decisions. It empowers marketing teams to drive growth by helping them uncover opportunities across all marketing channels and boost user acquisition.
It provides a map of the digital world that enables clients to easily identify key competitors and trends, letting them compare performance against the best-in-class. For sales teams, it delivers digital insights to grow their pipeline, win more deals and retain customers. For investors, it optimises investment decisions and portfolio performance by presenting digital insights throughout the investment lifecycle. An extremely powerful weapon to have in your arsenal.
Another one of our best tools for digital marketing agencies is Fireflies, a collaboration space for your meetings. This app allows you to record, transcribe and search across your voice conversations. The days of painstaking notetaking in meetings are gone, with Fireflies instantly capturing your meetings across all web-conferencing platforms and making these notes super easy to share.
It can transcribe live meetings or pre-recorded audio files – just do a quick skim afterwards to check it got everything right. Then add comments or mark certain sections to collaborate on key conversation points.
Need to export an entire website? Sitesucker allows you to save all the content from a website locally, allowing you to have a hard back up of your site. Suitable for both macOS and iOS, meaning you can use it from both a computer or a tablet/phone, it asynchronously copies a site’s webpages, images, PDFs, style sheets, and other files to your local hard drive or mobile device, duplicating the site’s directory structure. Making something that seems difficult very simple!
Icons8 offers free downloadable png and svg icons that are ultra-useful for everything from presentations to web design. With 91,000 icons in 32 styles, you’ll always be able to find one that matches your look. Each icon style has its own pixel-perfect size, meaning you can eliminate blurring. Plus, you can edit to your specifications before downloading! Whatever you need an icon for, why waste time designing it yourself when you could save your resources and find what you need with Icons8?
Repixel connects non-competitive companies in the same industry and allows them to easily retarget each other’s websites & apps. A revolution for both site owners and advertisers, it gives marketers the power of retargeting not just your own website, but as many others as you’d like, all of whom you have specially selected as being relevant to your business. Use Repixel to make some noise in the market, at the same time gaining cheaper customer acquisition costs.
This is a great hack to see what competitors are doing on Facebook Ads. Simply go to your competitor of choice’s page on the mobile app, click on the « i » in the right-hand corner of the screen, and select the Active Ads tab. This also works on Instagram – you’re welcome!
That concludes our list of the best tools for digital marketing agencies – we hope you found it useful.