seomoz The cream of the crop from SEOmoz’s in depth blog on all things SEO/SEM related. As a company who specialise in effective SEM, we in France found plenty to think on in this month’s posts – so we thought we’d share.

SEOmoz –

01/09 Day 1 at the SEOmoz Training Raceway

Topics covered –

‘How to pitch SEO’
‘Analysis – metrics and conversions’
‘Site architecture and best practices for big site SEO’
‘Constructing effective SEO audits’

02/09 Four Creative Link Building Tactics

1) Giving Testimonials – Writing a positive testimonial for another website stating that they are free to reference it as a direct quote from you/your business will create automatically embedded links to your site.

2) Design Galleries – Often very useful for visitors well designed galleries are often featured on sites like CSS elite , encouraging more links and visitors as well as raising your sites credibility.

3) Press Sourcing – Offer your businesses services as a credible source for reporters writing relevant articles. Once published online and fully credited it will provide new links.

4) Turning new numbers into a data story – Build articles, summaries and graphs out of company data. Anyone wanting to refer to such data will have to link to its source – you.

04/09 LDA – Is On-Page Optimization the SEO Secret?

A look at how Google may assign relevance to keyword terms based on context or topical relevance and how to use it to our advantage using LDA

06/09 Latent Dirichlet Allocation (LDA) and Google’s Rankings are Remarkably Well Correlated

Researching concepts of topic modelling and vector space models and their relation to information retrieval. Plus another look at LDA.

08/09 Priceless CRO Advice for $224

09/09 Discussing LDA and SEO

A discussion on LDA and SEO and the relationship between them.

13/09 SEO Strategy: Predicting Yearly Site Traffic

14/09 Link Building 101 – The Almost Complete Link Guide

14/09 Build Your Own Weighted Sort (GA Style)

15/09 What You Need to Know About the #NewTwitter

An introduction to the new twitter interface, extra focus has been made to improve user experience with in stream multi-media expansions, better search capabilities and a more fluid feel to the site as a whole.