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Relevance Welcomes YPI Crew On Board

Relevance will be working on on-site SEO and link building for YPI Crew over the next 12 months with the aim to improve their online visibility.

YPI Crew, part of the distinguished Yachting Partners International (YPI) Group , have been providing an unparalleled crew recruitment service for over 10 years.

Having successfully worked with Olivier Palayan, YPI Group’s Digital Strategy Manager, for a number of years on YPI’s digital presence, Relevance was a clear choice to take on the responsibility of YPI Crew’s online strategy.

Relevance Web Marketing is delighted to announce the addition of YPI Crew to its portfolio of clients.

YPI Crew pride themselves in providing a personalised recruitment service resulting in a standard of placement success within the yachting industry that is second to none. From deckhands to captains, chefs to engineers, YPI Crew have an impressively high placement success ratio for quality yacht crew worldwide.

With the launch of their new website this week, YPI Crew have delivered a stylishly designed, informative platform for both potential candidates and those hiring to browse.

The site will feature videos and news but will also provide a large section dedicated to the Maritime and Labour Convention, a comprehensive document on seafarers rights which will be downloadable in both English and French.

Relevance specialises in online marketing for the yachting industry with a portfolio of clients that includes not just YPI but also Fraser Yachts, Pantaenius and Dolmen Yachts.

Relevance is an online marketing agency specialising in website design, development, SEO and online marketing for the luxury market both on the Cote d’Azur and internationally. Real estate and yacht marketing being in particular our area of expertise.

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