Since starting work with the World Gold Council in Spring 2016, Relevance has been able to double the number of users following the World Gold Council’s twitter account, @GOLDCOUNCIL, from under 50,000 to now over 100,000.
Relevance supported their PR and marketing teams by advertising organic content to influencers and their followers in finance and precious metals sectors. These audiences generated extremely high levels of engagement and large amounts of new followers in a very short space of time.
“What’s been exceptional is the extremely low drop off rate” explains Ned Quekett, Digital Account Manager for the World Gold Council at Relevance, “after the campaigns and in the intervening months the followers have remained steady and even grown; and in addition to that, organic engagement has also remained steady. The bottom line? We’ve been able to massively expand their audience and keep them engaged. A perfect result”
For more information, get in touch. Find out more about Relevance’s Social Media management services.
About the World Gold Council
The World Gold Council is the market development organisation for the gold industry. With their unique insight into the global gold market, they see unrealised potential for gold across society and intervene to create new possibilities.
Working with world-class organisations across the supply chain, they stimulate demand, develop innovative uses of gold and take new products to market. As the global authority on gold, they offer comprehensive analysis of the industry, giving decision makers unparalleled information and insight into the drivers of gold demand.
For more information, visit www.gold.org
About Relevance
Relevance is a full service, award-winning digital agency, with offices in London and Monaco. The team is composed of strategists, consultants, developers and designers, who work together to provide highly effective digital solutions. Our mission is to support our clients as they evolve and thrive in the digital environment.
Clients include: PVN Knight Frank, Carlton International, Interactive Space, Fraser and Callender Howorth.
For more information about us, visit www.relevanceweb.com
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