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Relevance @ Club Vivanova Luxury Lifestyle Charity Gala in Monaco

209 Mare Model Ferrari Monte Carlo

209 Mare Model Ferrari Monte Carlo

Just to show we are not working all the time, Relevance Monaco and Relevance London joined up in spectacular style this weekend with fashion start-up 209 Mare to the red carpet Monaco event for the 2017 Club Vivanova Luxury Lifestyle Charity Gala in Monte Carlo. Bradley Mitton who runs Club Vivanova organised this outrageously yummy Monagasque event with 14 VIP partners, including Relevance.  360 people turned up looking fantastic in their black-tie and ballroom dresses to dine, dance, and bid on luxury goods  – proceeds going to  two selected charities: the Fondation Prince Albert II de Monaco, and Chances for Children.


This Monte Carlo event was held at the 5 star Fairmont Monte Carlo on 12 avenue des Spélugues, 98000 Monte-Carlo, Monaco, with a five course gourmet « Meilleur Ouvrier de France » menu including five international premium wines. Here are some of the photos that were taken.


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Relevance was one of 14 VIP Partners amongst an eclectic group of Ambassadors and distinguished international business leaders for this black-tie charity dinner in the south of France. Relevance had given Club Vivanova website a redesign before the event. Let us know what you think of that. « Conceived through the simple European words for life and new, Club Vivanova brings together interesting professionals and international entrepreneurs to unique locations for enjoyment in the finer essences of life. »

Relevance was happy to meet up with luxury car partner DTS Classics with owner Devin and Alison. These lovely people let Relevance fashion brand start-up 209 Mare hold a photo shoot in the classic Ferrari positioned in the Fairmont Lobby where over 360 VIPS and guests were escorted across a red carpet entrance. The professional photocall led to the Galerie Cristal for a Champagne De Watère Premier Cru Brut aperitif followed by a gourmet dinner with entertainment in the Salle d’Or Ballroom. An exceptional Meilleur Ouvrier de France five-course dinner with vegetarian option prepared by Executive Chef Philippe Joannes was paired with five internationally-acclaimed wines selected by chef sommelier Massimo Sacco.


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This Monaco luxury gala  showcased selected luxury VIP partners along with a contemporary art exhibition including local and international artists and sculptors followed by an haute-couture fashion show and a jewellery & diamond presentation. A charity auction was  held with donations from  partners for the Foundation Prince Albert II de Monaco and Chances for Children.

Relevance works with Chances for Children on their website and suggested Bradley of Club Vivanova get in touch with Gabby from Chances from Children. Gabby invited Martin Male who runs the orphanage in Uganda with 57 children, and he came to Europe for the 1st time and gave a beautiful speech. Their vision: « Our vision is to build a permanent home for them and offer them guidance as they pursue their education and get established in life. We believe that very child has a fundamental right to parental care, a balanced varied diet, a roof over their head, clothes to wear, an education and a nurturing environment that cultivates independence and communal responsibility. »

Relevance took the chance to welcome 209 Mare to Monaco, and achieved a fantastic PR visibility in front of a crown of HNWIs and UNWIs as well as partners and local Monaco journalists. The face of 209 Mare, Javi Lorenzana was given a photo shoot in a classic Ferrari in the lobby, and then the boys wearing each colour of 209 Beach Blazer were welcomed on stage during the charity Auction. Relevance have completed the logo for 209 Mare and are charged with SEO, digital marketing and Monaco PR and event planning.


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« Club Vivanova hosts over sixty international gourmet networking events every year at five star partner restaurants and leading hotels with exclusive food and wine concepts. The club targets a niche group of international expatriate professionals and business leaders in the region. »

Rumble CEO at Relevance said « we are in the process of building a  collaboration with Bradley and Club Vivanova. Club Vivanova provides our clients and prospects immediate access to Monaco’s fun expat population, and our staff at Relevance have a great time doing it. »

Look out for tickets for next years event here or join the club here.

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