We live in such a fast paced and constantly changing SEO world, that it can be difficult to keep up with the latest trends. Here we round up the newest SEO articles, which have been ranked in Moz’s top 10.
Search: Not Provided: What Remains, Keyword Data Options, the Future
Edward Snowden and the NSA leaks have been all over the news for the last couple of months and Yahoo and Google are reacting to their customer’s lack of privacy by putting more effort into protecting their privacy. Find out how these changes are affecting SEO methods and what can be done despite the changes.
Relevance summarises the top 10 blogs picked by Moz over the past 2 months
Hummingbird Unleashed:
The Google announcement of Hummingbird as an evolution of their search engine making it more ‘human’ created an initial dread amongst SEOs. However this article questions the actual effect of Hummingbird on traffic and rankings and how little effect it will have on these if you are performing holistic SEO.
Authorship is Dead, Long Live Authorship
There is so much information on the internet that is produced and reproduced, so it is tough to know who owns the content and if it can be trusted. The Google authorship project seems to have fallen by the wayside, but this article shows how authorship can be important for SEO especially with Google+.
Citation Building Strategies – The Complete List for Local Businesses:
Citations are a very important tool for a business to improve its rank and visibility online. In this article, there is a very comprehensive list of possible means to increase their number of citations. If you cannot find a citation method that you use in the list, then you can post it in the comments section.
How Headline Length Impacts Engagement
It has previously been discussed how important a good title can be for content marketing. However, the creation of a good headline can sometimes be difficult. Click through data can help those of us who struggle to come up with a good headline, by showing us the optimum title length, both in words and characters, for various languages to keep your audience engaged.
How we Grew our Blog to 5,000+ Subscribers in Five Weeks
By looking at their competition, their focus and their voice, Groove try to investigate what they had been doing wrong in order to turn their blog around. The main discovery being a lack of identity, they peruse upon what it is they have to offer and to gain, in order to establish a real following in the marketing community.
48% of Emails are Opened on Mobile; Gmail Opens Down 20% Since Tabs
Find out all the stats you need to know about email opens, specifically iPad and iPhone. See the effect of iOS7 release and where the lost percentages are. Can you use this to tailor your emails to those who are following links?
What you Need to Understand About Google Penguin Recovery
If the answer is no, maybe you didn’t deserve to there in the first place. The differences between recovering from manual vs algorithmic penalties are surprising. It may take you longer to rebuild a client who is a victim of manual penalties, as a human rather than a mathematical equation has already investigated these sites. This blog discusses Penguin recovery processes and their effect on you.
The “Big” Content Promotion tip That’ll Save you a lot of Pain: Never Fail
Thinking big is fine but tailoring your creative ideas to the people who matter, your customers, is the key to reigning in your ‘baby’. What you think is the best idea you’ve ever seen, may not appeal to your target market. Get inside their heads, know what makes them tick, and include that in your strategy.
Brandopolis: How the World’s Biggest Brands Make Their Mark Online
This blog talks about using content strategy. It focuses on creating interesting content without obviously marketing a brand, therefore forging an interaction with the user. This is a productive relationship for both brand and user, and one the user is more willing and happy to participate in.
If you would like to find out any more about these blogs, or have any further questions about SEO strategies, please don’t hesitate to contact us at Relevance Web Marketing.
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