This month the general theme in the SEOmoz Blog has been on link building and Black and White hat tactics. This comes in the wake of Google’s “Penguin” algorithm update (originally dubbed by Google as the “webspam update”). After weeks of panic about rumoured “over-optimisation” penalties and Webmasters/SEO’s losing traffic and revenue from dropped SERPs, blog themes for May seem to be about handling life after the algorithm updates and moving forward with up and coming trends.
The Noob Guide to Link Building
There are ways to manually submit your website to millions of forums, blog comments, and directories, these types of links however can be low quality and have been the focus of algorithm updates such as Penguin.
The Noob guide shows you how to diversify your traffic sources beyond only Search, and tactics to build a varied and natural link portfolio.
Penguins, Pandas, and Panic at the Zoo
On April 24th Google released the “Penguin update”. Since the update there have been weeks of panic surrounding a possible “over-optimization” penalty.
In this blog Dr Pete offers advice on staying successful online after the updates.
17 Types of Link Spam to Avoid
It has become increasingly clear that recent updates hit sites that had overly aggressive link profiles.
Poorly executed white hat link building strategies can sometimes be even more dangerous than the black hat tactics of buying links.
Whether your company uses link building tactics that are black, white, or shades of grey, you can help yourself by avoiding the appearance of link spam. In this blog Carson Ward looks at what you can do to avoid drops in rankings and traffic through links.
Response Codes Explained with Pictures
This is a great article about response codes.
When a search engine or website visitor makes a request to a web server, a three digit HTTP Response Status Code is returned. This code indicates what is about to happen.
This blog, complete with cartoons, gives easily understood explanations of response codes and we think this will give you a great overview of how they work!
9 Lessons from 1,000 SEO Questions
In the last year Dr Pete has answered over 1000 separate SEO questions and in this post has collaborated all of the most frequently asked questions and condensed them into 9 lessons to optimise your SEO success.
Updated for 2012: The Beginner’s Guide to SEO
Over the last year alone SEO strategies have gone through enormous amounts of evolution. Starting with the Penguin and Panda algorithm updates. Then penalties through the search engines on over-optimisation and spam like links.
Evolution is happening fast and crawl tactics are getting smarter. To keep up is difficult; SEO’s of all levels have to re-learn on a constant basis.
To keep you up to date SEOmoz has just released an updated version of their beginners guide to SEO that includes updates on link building, marketing and keyword discovery.
How to Build and Operate a Content Marketing Machine
Going forward and looking at future tactics I came across this interesting article on content marketing, touting it to be the next big thing.
The strategy of content marketing makes sense, so instead of asking “why?” Toby Murdock of youMoz is asking “how?”