Relevance signs Handsome Properties this week adding another luxury real estate company to the portfolio
Handsome Properties International is a European arm of the business – a website showcasing high-end luxury real estate services in Europe – primarily France and Italy. Relevance will be working on the European side of the business with the aim of improving the international website and the number of qualified international leads looking to buy or rent properties in France and Italy. To capture the international market, promotional work will commence in English with the possibility of adding French SEO and online marketing services at a later stage.
Phase 1 starting this month will involve in-depth keyword and competitor research, from which Relevance will identify the most powerful keywords for the business – this is based on volume, competition level and relevance. Once Metadata has been written and on-site SEO has been implemented, the Relevance in-house team will begin promotion of the website via the following online marketing channels:
• Quality link building
• Blogging with contextual links back to the website
• Press release syndication with contextual links back to the website
• Social media set up, management and promotion
• On-going consultancy and end of month reporting
Each month, Relevance will be looking for new and innovative ways to ensure maximum online exposure for Handsome Properties International. The digital world is ever changing which is why the Relevance team is constantly adapting to algorithm changes and ensuring the best possible ‘white hat’ practises are being conducted.
Gillon Hunter commented today “I am delighted to have Handsome Properties as part of our portfolio. We work hard to ensure we have a luxury niche and Handsome Properties is no exception. We already have an abundance of excellent luxury real estate partnerships in place, which is why we are an obvious choice for any luxury real estate company looking to take their business to the next level”.
For more information on real estate marketing – please contact us.