A powerful tool from Google with the ability to create leads for your business, Google Adwords is a Pay Per Click (PPC) tool meaning that you only pay when users click on your ad. Google Adwords advertisements appear at the top and on the right hand side of the Google search results, and essentially you are able to list your company advert on as many search terms (keywords) as you like. When a consumer clicks on your advert, they are directed to your website, on a page of your choice.
Google Adwords is a very powerful tool for your business, however it can only be successful if your advert appears for the correct search that the consumer is looking for. In order to create potential leads, the correct keywords have to be chosen targeting your chosen niche. Keyword research and selection is highly important; no one wants to be wasting money on dormant leads.
With a variety of options of who to target, their geographical location, their type of internet device using, and the times when your adverts appear, Google Adwords can sometimes seem quite baffling and even appear quite costly. The reality is that you can really spend as much as your budget stretches on Google Adwords. Saying this, the better your targeting, the better your results and therefore the cheaper your Adwords campaign.
The aim is to typically have between 50 and 100 keywords, spread across 5 or 6 different advertisements. The advertisements have to be quite structured and concise, and ordered in a strict format. With title lines limited to 25 characters, and lines 2 and 3, 35 characters each, you don’t really have a lot of space to sell your company whilst sound appealing.
With effective targeting, and a good advertisement you will see that Google Adwords can actually work for your business. It is a proven method of creating leads and potential sales from consumers who have an interest in your product of service. Test it today, and see what it can do for your business.