There’s so much going on in the world of SEO that it can be hard to keep up! Luckily, Relevance is back with our Moz Top Ten roundup, ready to bring you the latest expert SEO tips and news blasts. Let’s dive in…
The Latest Expert SEO Tips From Moz
1. 3.25 Billion Website Visits – Analysed
In this informative post by Growth Badger, Kyle Byers analyses 3.25 billion website visits to share with readers some truly fascinating stats, including; the fact that health and medical sites get 88 percent of their traffic from search; that Facebook delivers more than 65 percent of all social media traffic; that Instagram drives very little traffic, just under one percent overall across all niches; and finally that Reddit drives more than three times as much traffic to blogs as YouTube. The report also highlights that 90 percent of searches happen on Google, highlighting the importance of a strategic digital marketing plan to ensure you rank highly on this search engine.
2. Google’s New Nofollow Rules & What They Mean For SEO
This Moz article delivers some answers regarding Google’s recently-announced changes to how it treats the Nofollow link attribute. The changes understandably caused confusions and raised a number of questions by digital marketers. This informative post aims to make sense of it all, offering expert SEO tips that will ease your worries. Most publishers are not required to make any changes as of yet. However, from March 1 2020 Google begins treating Nofollow attributes as « hints », meaning they may choose to crawl them – you’ve been warned!
3. Organic & Paid Search Deliver More Traffic Than Other Channels
Organic traffic still remains the dominant path to website traffic. Indeed, according to BrightEdge paid and organic search drive more than 70 percent of revenues for B2B and other verticals, with organic and paid search still delivering far more traffic to websites than other channels, including social and display advertising. The report strongly affirms the value of organic and PPC.
4. Title Tag Length Drops Five Characters
Title tags are getting slimmer, down from 55.3 characters to 50.9 on average, according to a report by RankRanger. Great content is key to driving qualified traffic to your site and the title tags are the first thing your audience will see, so you want all of your expertly-crafted tags to be visible. Of course, Google title length is dynamic and shows different lengths at different times based on a range of factors. But on average, RankRanger has noticed the average length of the title has dropped by almost five-characters.
5. What Makes Your SEO Fail?
In this brilliant slideshow, Aleyda Solis, international SEO consultant and founder at Orainti, gives a step-by-step guide to why SEO can fail, from lack of budget and resources for content, to lack of flexibility to execute recommendations, and, most important, expert SEO tips on how to fix it. If you didn’t catch Aleyda at Brighton SEO in September, here’s your chance to catch up.
6. Understanding Expertise, Authoritativeness & Trustworthiness
This Whiteboard Friday must-view presentation on expertise, authoritativeness, and trustworthiness (otherwise known as EAT) offers a bite-sized version of Marie Haynes full MozCon 2019 presentation. In it, she describes precisely what this acronym means and how it can make or break your website. Pay close attention to those Quality Raters’ Guidelines!
7. Google Is Making Review Rich Results More Helpful
Google’s Webmasters blog reveals they now limit the pool of schema types that can potentially trigger review rich results in search, aiming to only provide these results when they are actually helpful to the consumer. They are particularly clamping down on self-serving reviews, and so will no longer display review rich results for the schema types LocalBusiness and Organization (and their subtypes) in cases when the entity being reviewed controls the reviews themselves.
8. Google Review Stars Drop by 14% – A Moz Report
As noted above, Google recently restricted their review stars in SERPS, and this article highlights the results of a report which set out to track the dramatic changes and the impact they had across 20 different industry categories. If your business has been affected by the drop in review stars, Moz also has helpful tips – you won’t be penalised for leaving your review schema up on your website, for example.
9. Making GMB Work For ‘Unusual’ Businesses
This informative post looks at expert SEO tips for local businesses that have a need which Google doesn’t necessarily have provisions for, including unavailable categories for unusual businesses. Using a real-life case, this blog post helps you to work towards a solution to some of the trickiest GMB problems.
10. Who Counts As A GMB Practioner?
Google has re-defined who does and doesn’t qualify for a practitioner GMB listing and this Local Seach Forum update helps clarify the issue. An individual practitioner is a public-facing professional, typically with his or her own customer base, such as a doctor, dentist, etc. Google has clarified that marketing agents will not qualify for practitioner listings.
For more expert SEO tips, why not get in touch with our friendly team today?