Shipyard digital marketing case study Nobiskrug Increase Visibility


Le dossier

The renowned German superyacht builder Nobiskrug built a reputation in the construction of  innovative custom-made luxury superyachts at the forefront of yacht design. The Nobiskrug team has approached Relevance to increase their digital presence and visibility with international HWNI audiences online.   


  • Website visibility

  • Google positioning

  • Grow website traffic


  • SEO / Référencement

  • PPC

  • Création de Contenu

La Solution

Relevance conducted a full review of Nobiskrug’s website and created a specific SEO strategy for Nobiskrug combining on-page optimisation in English, German and Russian; technical SEO and external content. Through  Relevance’s work, the following has been achieved: increased website traffic and the brand’s visibility in search results for both branded terms, strategic keywords and their fleet, including highly visible superyachts Sailing Yacht A and Artefact. In terms of SEO, key terms such as “German yacht builders”, “superyacht construction”, “Sailing Yacht A” and “Artefact yacht” rank in position 1-3 in Google search results. This work was complemented with highly targeted paid advertising campaigns focusing on aspirational HNWIs audiences interested in purchasing custom-made superyachts that are at the forefront of yacht design. 

What our clients say

“The team at Relevance provided professionalism and creativity every step of the way. We look forward to a long lasting relationship. “
Fadi Pataq - Sales and Marketing Director, Nobiskrug