aurora aviation

La stratégie de marketing aviation de NetJets

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Netjets

The results

Relations Publiques, Voyages de Presse, Ciblage UHNWIS, Relations Publiques, Voyages de Presse

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The Relevance PR team secured headline-grabbing press coverage in The Economist, Spear’s, Vogue (France), Vogue (USA), Forbes, Luxury Briefing, BOAT International, The Daily Mail, and Life Magazines (Fish Media).

Challenge

NetJets required assistance with a public relations campaign to help boost brand awareness by securing positive coverage in elite publications read by their target audience. The brief was to invite world-renowned journalists to Monaco and give them a holiday to remember on behalf of NetJets.

Solution

Relevance’s team of marketing experts exceeded all expectations regarding delivering the results of the private jet PR campaign. A highly successful press trip to Monaco resulted in several outstanding features in top-tier luxury publications.