Conception de Site Web, Développement de Site Web, Digital Advertising, SEO, Content Creation, Ciblage UHNWIS, Pubblicità digitale, Contenu écrit/rédaction
Fraser sells and charters ultra-high-value motor yachts and sailing vessels and, therefore, must target a precise demographic – UHNWIs. Fraser must also ensure its brand is more visible than the competition when UHNWIs search for luxury yachts. Like most luxury brands, Fraser required ongoing digital consultancy for search, social, and advertising.
Additionally, Fraser asked Relevance, a full-service luxury digital marketing agency, to build a cutting-edge website to display its Central Agency Yachts starting from 10 million Euros to over 100 million Euros and oversee its digital presence.
For over a decade, Relevance has provided Fraser with a 360° digital approach, combining digital and SEO strategy, website development, content creation, and intelligent UHNWI media targeting, combining affluent postcodes, interest and persona layering, as well as funnel sequencing. As part of our superyacht marketing service, we have also brokered successful partnerships for Fraser, including with one of our other clients, NetJets.