Bluewater Yachting

Bluewater Yachting

Bluewater Yachting has over 30 years of market expertise, offering a complete yachting solution, with services that include yacht sales, charter, and management, in addition to crew services, including training and recruitment. They sought SEO support to bolster their online presence and bring qualified leads.

The results

SEO strategy & management

Position 1 on Google for ‘luxury yacht charter’ in just one year


Recognising the critical importance of online visibility, Bluewater required precise SEO strategies to ensure its presence among UHNWIs seeking luxury yacht services. Specifically, Bluewater wanted to rank highly for ‘luxury yacht charter’.

Bluewater required Relevance’s yacht marketing expertise to help become more visible online and compete with the larger brokerages worldwide. Relevance was tasked with setting the course for its digital marketing, with an SEO strategy, implementation and management to reach new audiences and grow and engage its online community.


Relevance provided Bluewater Yachting with a holistic digital strategy, incorporating SEO tactics tailored to the UHNW demographic. Our approach involved meticulous segmentation based on affluent locations, interests, and persona characteristics, complemented by strategic funnel sequencing to maximise engagement and conversions.