Fotini is a Senior Social Media Specialist at Relevance. She manages all clients social media channels, from day-to-day management to strategy. Fotini works closely with Relevance’s digital experts to optimise and transform our clients’ social media channels to truly represent their brand. She knows the secret to balancing social channels to achieve brand awareness while also building a community of engaged users. Her particular interests include curating aesthetically eye-catching Instagram grids, creating authentic connections between brands and social media users, and writing foolproof social media strategies.
Fotini has seven years of experience working initially in PR, then moving to social media. She has experience working in a wide cross-section of sectors, including property, e-commerce, fashion, and yachting, helping brands find their voice and building communities on social media. Having worked in London for global DIY fashion brand, Wool and the Gang, as well as global appliances company, De’Longhi, she brings a wealth of experience to the team.
Fotini’s hobbies include photography, creating mood boards on Pinterest, and travelling to new places around the world.