Yacht crew recruitment agency case study YPI Crew

YPI Crew

YPI Crew is a leading global yacht crew recruitment agency based in Antibes on the French Cote d’Azur. Part of the esteemed Schulte Group – a global ship-owning and management company with over 135 years of expertise – YPI Crew specialises in connecting qualified crew with their dream career onboard some of the world’s finest superyachts. YPI Crew works with crew and boat captains worldwide, placing crew at all levels, from deckhands to captains.

The results

Relations Publiques, Système CRM, Stratégie Réseaux Sociaux, Pubblicità digitale, Contenu écrit/rédaction, Social Media Management, SEO strategy & management

For 23 Priority Keywords, Including: “Yacht Crew Agency”
Total Conversions in 2020/21
Organic Impressions in 2020/21
Website Visitors YoY (2019/20 vs 2020/21)


YPI Crew sought Relevance’s marketing expertise and industry know-how to increase its visibility online and position the brand as an authority in yachting and yacht crew recruitment. YPI wanted to be seen as the go-to yacht crew agency for crew searching for yacht jobs and captains searching for yacht crew, with a website that is both useful and informative.


Relevance’s team of yacht marketing experts developed a multi-channel strategy that could evolve with the changing online landscape and YPI’s business needs. For more than six years, Relevance provided support with custom marketing strategies across SEO, paid and organic social media, content creation, PR, and website UX.

What our clients say

" Switched on and very responsive "

" We have developed a great working relationship with Relevance in the five years we have been working together. They are switched on and very responsive and take great care of our social media as well as SEO. We also entrusted Relevance with the design of our website which we were very pleased about. "
Laurence Lewis - Managing Director, YPI CREW