Titanium Swiss Group is a group of companies with experience in prestigious development, construction and renovation projects. It brings together nine renowned companies working in the fields of construction, architecture, interior design, project management – and providing more than 25 trades – to offer a complete service of unequalled quality. Titanium Swiss Group works in the general areas of assessments, architecture, interior decoration and distribution of equipment, as well as more specialised lighting, carpentry and 3D modelling services, for professional and private customers. By creating one multi-specialist construction and renovation company, Titanium Swiss Group brings together contractors who offer first-rate, customised solutions for high-end, ambitious projects.
Titanium Swiss Group needed to target a precise demographic – UHNWIs. Like most luxury brands, this construction company required ongoing consultancy for search, social and PR Additionally, they asked the Relevance digital agency in Geneva to build a cutting-edge website to display their different construction projects and overlook their digital presence.
Prior to any work on the website itself, we spent a lot of time working on the SEO strategy, as with so many different companies and services we had to carefully structure the site map, as well as think ahead of time about design wireframes and templates. Our SEO team produced an incredible site architecture, linking all the companies, projects, and services together. The website was optimised for around a hundred keywords and was launched with hundreds of internal links, which secured good rankings for the client.
Once the website was launched, at the end of February 2020, Relevance had to increase its visibility. We have used several strategies such as digital PR, social media, thought-leadership and SEO consultancy.
The goal of this collaboration was to push forward Titanium Swiss Group on every platform which their future clients could be using.
The digital PR helped to boost Titanium Swiss Group‘s website on search results. Social media was used as a more immediate connection with the group’s existing customers, as well as a way of bringing new customers into the fold. For the thought leadership, Relevance’s digital agency in Geneva used a unique and original strategy to present Toni Autieri, CEO of Titanium Swiss Group, as an industry leader.