Shipyard digital marketing case study Nobiskrug Increase Visibility

The renowned German superyacht builder Nobiskrug built a reputation in the construction of  innovative custom-made luxury superyachts at the forefront of yacht design. The Nobiskrug team has approached Relevance to increase their digital presence and visibility with international HWNI audiences online.   

Relevance conducted a full review of Nobiskrug’s website and created a specific SEO strategy for Nobiskrug combining on-page optimisation in English, German and Russian; technical SEO and external content. Through  Relevance’s work, the following has been achieved: increased website traffic and the brand’s visibility in search results for both branded terms, strategic keywords and their fleet, including highly visible superyachts Sailing Yacht A and Artefact. In terms of SEO, key terms such as “German yacht builders”, “superyacht construction”, “Sailing Yacht A” and “Artefact yacht” rank in position 1-3 in Google search results. This work was complemented with highly targeted paid advertising campaigns focusing on aspirational HNWIs audiences interested in purchasing custom-made superyachts that are at the forefront of yacht design.