Private helicopter services marketing case study Monacair Full Digital Strategy


Monacair is a Monaco-based helicopter charter company specialising in luxury helicopter transfers to and from the principality. With its fleet of state-of-the-art helicopters, it is the only company authorised to operate commercial flights within and around Monaco. 

Not only does Monacair offer 7-minute transfers from Nice Côte d’Azur Airport, but they also offer short flights, connecting flights, and scenic flights to their wealthy clientele. From Monaco, Monacair offers transfers to a multitude of destinations, such as Cannes, Nice, St Tropez, and more. With convenient flights and quick transfers, it is the perfect way to get around Monaco in style. 

The results

Système CRM, Stratégie Réseaux Sociaux, Pubblicità digitale, Contenu écrit/rédaction, Social Media Management, SEO strategy & management, Newsletter creation & management

+ 300%
Web traffic
Cost Per PPC Conversation
Top 10 Keywords
Digital PR Placements


Since its foundation in 1988 by Stefano Casiraghi, Monacair has been dedicated to providing top-of-the-line V.I.P transportation services and serving UHNW and HNW customers who are in search of personalised and high-quality experiences. 

Monacair approached Relevance for helicopter marketing support to shape and promote their mission through a variety of digital touchpoints.  

The luxury helicopter charter company required the help of Relevance’s digital marketing experts to ensure that Monacair was more visible than their competition when UHNWIs and HNWIs searched for private helicopter charters in Monaco.

Not only did Monacair want to appear more visible in the SERPs than their competitors, but the private aviation company was also dedicated to becoming the top helicopter provider on the French Riviera by providing the same check-in services as a major airline, on top of unique experiences and premium services for private flights and helicopter tours.


Relevance formulated a complete luxury helicopter digital marketing strategy that successfully placed Monacair ahead of its competitors in every possible way. Our experts took a collaborative approach to deliver a range of media tactics encompassing SEO, newsletters, Google Ads, content, and digital PR.

Relevance’s SEO specialists raised Monacair’s digital profile, ensuring that Monacair is front and centre of the minds of anyone looking for a luxury helicopter company on the Cote d’Azur to such an extent they were able to buy out their closest competitor.

Alongside the cutting-edge SEO strategy, Relevance helped to set up, manage and improve Monacair’s digital advertising with effective PPC solutions. With expertise in keyword selection, bid strategies, ad types, placements and locations, Monacair were able to get the most out of its advertising investment.

Finally, our PR team also secured more than 25 digital PR placements in major media houses, helping Monacair deliver the right message to their chosen target audience.


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