Luxury resort wear marketing case study Jaques Zolty

Jacques Zolty

Jaques Zolty is a luxury brand specialising in resort wear and fragrances. The luxury clothing and perfume brand is a pioneer in understated elegance, bringing together the highest quality and natural materials. 

Headquartered in St Barthélemy in the Caribbean, both the designs and fragrances are inspired by the hidden treasures that speak of the island but also of the Founder Jacques’s own special memories.

The results

SEO / Référencement, Identité de marque, Conception de Site Web, Développement de Site Web, Stratégie Réseaux Sociaux, Social Media Management, Multilingual Copywriting, Photography Mood boards

An elegant boho-chic brand created to springboard luxury resort wear into boutiques with an online shop for global reach and sales.


Jaques Zolty required the help of Relevance’s luxury resort wear marketing expertise to build a new brand for luxury resort wear and fragrances. The founder himself requested a grassroots digital brand and marketing strategy to target and resonate with UHNWIs. 

In addition, Relevance was required to bring this St. Barths-based brand to a global audience, coordinated with the launch of European retail premises.


Keeping the heritage of the brand centre stage of the story, Relevance modernised the signature logo and created new visual and written brand guidelines, a media kit, tone of voice, and messaging.
A new stationary design and production to link off and online were created alongside a new UX-friendly website design and build. As the client required two websites – a corporate website and an E-commerce site – Relevance created both a WordPress and a Shopify site.
Our team also developed campaign photography mood boards, digital content creation, and an organic social media strategy and management.