Luxury motor show marketing case study Bentley Motors


Bentley Motors is a British luxury car manufacturer established in 1919. Founded by Walter Owen Bentley, Bentley Motors is renowned for its classic designs, exquisite craftsmanship, and unrivalled engineering.

Bentley cars are some of the most luxurious and sought-after vehicles, with prices ranging from £100,000 to over £1 million. The brand is renowned for its use of traditional materials such as hand-stitched leather, wood veneers, and chrome-plated accents. Bentley cars also feature cutting-edge technology and engines that give the vehicles superior power and performance.

The results

Creative instant experience concepts, Virtual Tour Services

Higher CTR
All of The Limited Editions Sold
Most Engaging Bentley Facebook Post of All Time
Our creative
Became the Main Launch Platform for The 2020 Range


Relevance’s social media experts were briefed with the task of supporting Bentley’s 2020 Geneva Motor show social media activity by launching the limited edition of only 12 Bentley Mulliner Bacalar cars and the accompanying 2020 model range. 

It was also essential that Relevance assisted in introducing the annual motor show to a global digital audience through highly effective digital campaigns.

Bentley Motors is an iconic brand that stands for luxury, power, and sophistication. As such, Relevance had to ensure that the digital strategies did not compromise the brand’s international prestige. 


The results of Bentley’s digital campaign were nothing short of spectacular. Relevance’s luxury automotive experts supported Bentley by shooting six Bentley Mulliner Bacalar cars in full 360° to translate their beauty and power.
Two creative instant experience concepts were also launched to provide an immersive online experience for customers and fans in paid social campaigns.
As a result of these exceptional online luxury car marketing strategies, all 12 limited edition cars were sold thanks to Relevance’s help in delivering the most effective Bently Facebook post of all time.