Ahoy Club Paid search marketing case study

Ahoy

Ahoy Club is a leading yacht brokerage that creates unforgettable memories globally. The brokerage was established in 2018 by veteran yacht owners and charterers who wanted to create a better way for customers to buy or charter luxury yachts. Ahoy Club boasts one of the largest online selections of charter yachts, coupled with incredible service levels. Their laser-like focus on creating exceptional experiences means they are now one of the world’s fastest-growing yacht brokerages.

The results

Bannières Publicitaires, Stratégie Réseaux Sociaux, Pubblicità digitale

+326.5%
Overall CTR
-33.17%
Average CPC
+163%
Conversion Rate
-253.8%
Cost Per Lead

Challenge

Ahoy Club approached Relevance for help with their PPC campaigns as they were seeking more, high-quality leads as many leads were unqualified or not genuinely interested in chartering yachts. Ahoy Club also wanted to lower their cost per lead to ensure the campaigns were financially stable in the long-run.

Solution

To address these challenges, our digital marketing team implemented a comprehensive strategy to optimise the PPC campaigns and deliver more value to the client. The solution included campaign restructuring, keyword refinement and negative keyword updates, ad copy optimisation, landing page optimisation, continuous monitoring, and data analysis. The results were fantastic, with our team of yacht digital marketing experts helping to significantly reduce the CPL while also helping to generate quality leads.