Which luxury yacht marketing trends are important in 2021, and will the way we market yachts and yachting services change forever in the post-COVID era?…
Relevance Builds New Website For Southern Wind Yachts
Southern Wind Yachts specialises in semi-custom performance sailing yachts from 25 to 40 metres. The yacht builder approached Relevance asking us to create a new…
How Relevance Helps Nobiskrug To Find High-Net-Worth-Individuals
High-net-worth-individuals (HNWIs) and ultra-high-net-worth-individuals (UHNWIs) are often called the 1%. Relevance has built a strong track record in reaching these elite audiences and finding high-net-worth-individuals…
What We Learnt From The Superyacht Marketing Forum 2019
Earlier this month the Superyacht Marketing Forum took London’s Shoreditch by storm, held at the 5-Star Curtain Hotel and offering an intimate occasion for the…
Print vs Digital Marketing In The Media: A Guide For Yachting Brands
When advertising, the ultimate goal is generally to ensure you are making the most impact for the least amount of spend. Yet because print media…
Relevance Partners With The Superyacht Marketing Forum 2019
Relevance is proud to be a partner at this year’s most important yacht marketing event: The Superyacht Marketing Forum 2019, run by the Superyacht Group….
Verpeka Dolling’s New Yachting Website Goes Live
Monaco yacht sales and charter business Verpeka Dolling opened its doors in the capital of the yachting world in 2010. Lead by industry experts Nataliya…
Digital Marketing at FLIBS 2019
For the third consecutive year, our head of SEO and yachting specialist Nicolas Saugnac attended the Fort Lauderdale International Boat Show. Accompanied this year by…
Five Monaco Yacht Show Parties Not To Miss
All eyes in yachting circles will be closely fixed on Monaco next week when the world’s most important luxury yachting event sails into town. Award-winning…
Top Spots For Entertaining Clients In Monaco, As Revealed By The Locals
With the Monaco Yacht Show 2019 just around the corner, our team has pooled their local knowledge to bring you the chicest, cosiest and best-kept-secret…