The significant lifestyle changes that resulted from COVID-19 have contributed to the development of new social values and trends in online behaviour and consumer preferences….

The significant lifestyle changes that resulted from COVID-19 have contributed to the development of new social values and trends in online behaviour and consumer preferences….
The world of luxury is changing, and consumers are increasingly picking brands that align with their values. Luxury consumers seek immersive and authentic experiences from…
For years, marketers have used Carl Jung’s 12 brand archetypes to craft a brand identity that your audience can feel a deep connection with. Each…
While it’s easy to group the world’s wealthiest audiences into one group, they can be broken down into distinct individual audiences; billionaires, Ultra-High-Net-Worth Individuals, Very-High-Net-Worth…
It has never been clearer that now is the time for everyone to act to ensure that we prevent crossing the critical global warming level…
Covid has changed how affluent consumers think, feel and behave, and there is now an ongoing shift from reach, to relevance. Consumers increasingly demand authenticity,…
COVID-19 changed the world as we know it, and so the post-COVID era requires us to reconsider different aspects of our lives, with the way…
It has long been known that to appreciate a luxury product, you need to touch it, feel it, experience it in person, and preferably meet…
Many of us enter January with a renewed sense of what we can achieve, equipped with the knowledge of everything we learnt last year and…
We interviewed our CEO, Rumble Romagnoli, to find out what it takes to set up a company in the luxury industry. Since founding Relevance over…