The significant lifestyle changes that resulted from COVID-19 have contributed to the development of new social values and trends in online behaviour and consumer preferences….
The 10 key steps to building successful eCommerce for luxury brands
Establishing a luxury eCommerce brand in a crowded marketplace takes expert planning and know-how across multiple disciplines, including branding, design, website, SEO, advertising, content creation…
guide to SEO competitor research & analysis
Just as with any other sector in life, keeping a close eye on what your business competitors are doing in the digital sphere is vital. …
Relevance’s guide to the 10 C’s of digital marketing for luxury brands
The world of luxury is changing, and consumers are increasingly picking brands that align with their values. Luxury consumers seek immersive and authentic experiences from…
The best talks from Brighton SEO 2022
Relevance recently attended Brighton SEO 2022, a leading search marketing conference. The Brighton SEO conference enables digital specialists, including those specialising in SEO, PPC, digital…
What are the 12 brand archetypes for luxury businesses?
For years, marketers have used Carl Jung’s 12 brand archetypes to craft a brand identity that your audience can feel a deep connection with. Each…
Key takeouts from Relevance’s UHNW digital marketing whitepaper
Relevance has released its latest digital marketing whitepaper, providing a fascinating insight into UHNWIs, including tips on how to market to UHNWIs by our digital…
A Marketers Guide to Metaverse Advertising 
What Does the Metaverse Mean? Accelerated by the global pandemic, a groundbreaking, innovative platform for marketing emerged in 2021: the Metaverse. In the new digital…
Marketing to the super rich; a guide to the world’s two richest audiences
While it’s easy to group the world’s wealthiest audiences into one group, they can be broken down into distinct individual audiences; billionaires, Ultra-High-Net-Worth Individuals, Very-High-Net-Worth…
Sustainable luxury: Key takeouts from the 2022 Positive Luxury Report
It has never been clearer that now is the time for everyone to act to ensure that we prevent crossing the critical global warming level…