Although the fundamentals of SEO remain consistent, algorithm updates and search trends continuously evolve and influence the ways in which marketers execute optimisation across their…
A guide to Online Reputation Management
Online Reputation Management (ORM) is the practice of managing and influencing what information about your brand is readily available to internet users. In other words,…
How to select the right keywords for an article
Selecting the right keywords for articles isn’t as simple as it used to be. With an information overload and more and more tools popping up…
A Marketers Guide to Metaverse Advertising 
What Does the Metaverse Mean? Accelerated by the global pandemic, a groundbreaking, innovative platform for marketing emerged in 2021: the Metaverse. In the new digital…
SEO entities explained for digital marketing
It used to be true that content was king. Nowadays, it’s the entire kingdom. Many years ago, when the world wide web first emerged, traditional…
Five unmissable luxury events and digital marketing conferences 2022
The luxury marketing industry is changing at a rapid pace. The development of digital marketing strategies, changes in consumer preferences and many other external factors…
Paid advertising: Top tips on paid media strategy and funnel conversion
Paid advertising is a central component of an effective digital marketing strategy, helping luxury brands to reach and engage with their target audience. When done…
Ten luxury marketing trends 2022 to inspire digital marketers, with real-world examples
Covid has changed how affluent consumers think, feel and behave, and there is now an ongoing shift from reach, to relevance. Consumers increasingly demand authenticity,…
Tried and tested digital marketing strategies for financial services to attract HNW audiences
Digital marketing is one of the central ways financial institutions, such as private banks and investment companies, can reach new High-Net-Worth and Ultra-High-Net-Worth customers and…
Get to know Relevance: Meet Our Commercial Director Niki McMorrough
Tell us about yourself I have had a ‘squiggly’ career and I’m proud of it! I’ve been head of marketing / marketing director for global…