Relevance has over a decade of experience designing premium yacht websites that catch the eye of the ultra-high net worth and the yachting industry.
With so many yachting sites that we are proud of, it was difficult to pick just a few to showcase. We settled on Fraser, Mortola Yacht & Ship Brokers, Morley Yachts, YPI Crew, Worth Avenue Yachts and Verpeka Dolling; six of our very best yachting industry websites, combining exquisite design with incredible UX and sophisticated SEO optimisation. Below, discover the details of these beautiful and highly-efficient yachting websites.
Six of the best Relevance-built yacht websites
A world leader in yachting, Fraser needed a website that was just as powerful that would – via SEO – push Fraser to the top of Google, ahead of its competitors. The whole website is mobile responsive and custom-built according to Fraser’s requirements with an advanced SEO hierarchy in place.
We also created API feeds that pull straight from Fraser’s yachting CRM, allowing the website to display only their most up-to-date yacht listings. Fraser’s is the most visible yacht website on Google at writing.
Fraser continues to deliver the highest level of luxury to their clients, supported by a CMS that fits their needs.
Mortola Yacht & Ship Brokers
Mortola Yacht & Ship Brokers are one of Italy’s best-known yachting brokerages. With over 30 years of experience in the yacht industry, the company felt that it was time to make their site modern, responsive, and easy to navigate.
Relevance redesigned Mortola’s website using their existing colour palette, creating a yacht selling website that is both striking and also in line with existing brand guidelines. Mortola wanted to ensure their website was still extremely easy for their clients to navigate.
Relevance designed a sophisticated yacht website built on a custom-designed WordPress CMS, with bold colours and features that represent Mortola’s stylish Italian heritage.
The website brought in various APIs of yachts with intelligent SEO to make these yacht pages come up above the competition in multiple languages. Relevance used only the best yachting writers to write the content in English and Italian. Our team worked closely with the client to develop a site that would represent their business not just now but for years to come.
YPI CREW was recently voted number 1 Yacht Crew Recruitment Agency in the world by over 1,000 captains and crew. This market-leading agency wanted a brand new digital look, tasking Relevance with building a new WordPress website for their crew recruitment agency.
YPI CREW had been using Relevance for digital marketing and positioning services, so they needed to recreate their website without damaging SEO positions. Relevance arranged a seamless website migration.
Relevance design and development team built a custom-designed yacht website in WordPress for candidates and clients and to access easily from wherever they were in the World and on any device and get in touch with the team at YPI Crew. There was a project manager on hand every step of the way to make the build happen as smoothly as possible.
A luxury yacht brokerage with a difference, Morley Yachts serves clients all over the world. Relevance designed and developed a mobile-responsive yacht selling website in keeping with the market, reworked the brokerage’s logo and built a custom WordPress platform to host over 200 yachts for sale and charter.
Yachts were brought in through two individual API feeds, automatically called daily to maintain an up-to-date yacht portfolio that could be searched and filtered by users.
Today, Morley Yachts has grown in prominence within the yachting industry and we wish continued success to this local yet international brand.
Worth Avenue Yachts
Relevance took on the Worth Avenue Yachts site from another company. We upgraded the existing website site to work with the latest PHP versions. Then we optimised the site as it was, working to speed up existing feeds and adding easily and trackable PDF downloads and adding extra functionality like the sidebar menu and yacht listing pages.
We built them a new, commercial-based theme, with design changes made by the in-house Worth Avenue Yachts design team. The yacht API was moved from the theme to plugins.
We optimised all the yacht pages coming in from the feeds so they had a clear URL, great for website optimisation. The Worth Avenue Yachts website visibility has progressed more quickly than any other yacht broker website over the last two years.
We also reprogrammed 3,000 URL directs. Going forward, we are always there for Worth Avenue Yachts for any changes they require, morning, noon, and night.
Having reached a very high level in the yachting industry, offering exclusive worldwide charters and showcasing some of the finest superyachts, yacht brokerage Verpeka Dolling realised that the site that they had was not enough anymore. They needed something unique, sophisticated and luxurious.
Relevance was asked to design in keeping with the original brand colours, adding more bright accents and updating the logo. The client also requested a smoother and more enjoyable user experience.
We created a brand new homepage featuring several content blocks, carousels and an animated logo, where brand colours perfectly complement each other. Exciting design features such as transparent headers run throughout the entire website.
Our team also researched and produced SEO-optimised content to help the site rank. We set up tracking, search console and contact forms to analyse website performance and lead generations, making life easier for Verpeka Dolling’s brokers. In addition to the desktop version, we also launched a mobile yacht website, with the number of users accessing the internet by mobile significant and continuing to grow.
Relevance was asked to design and build a brand new, future proof website and CMS to establish TJB Super Yachts online, allowing it to compete with the big brokerage houses with a new keyword strategy, compelling content and seamless on-site UX. A custom CMS was required to allow the team to easily create and maintain rich content pages.
SEO, website optimisation and competitor analysis was carried out to set the keyword strategy and website design for a seamless user experience. A new website was designed and built and fresh content created to communicate the brand’s end-to-end offerings and expertise. The “WOW” factor is provided by a new interactive itinerary builder tool – the first of its kind in the industry.
Find out more about Relevance’s yacht website design & development services
To hear more about our experience building first-class yachting websites, or to find out what we could do for your business, get in touch with a member of our friendly team. We look forward to hearing from you.