Paid advertising is a central component of an effective digital marketing strategy, helping luxury brands to reach and engage with their target audience. When done…
Here you can find fascinating articles written for Relevance by IT
Ten luxury marketing trends 2022 to inspire digital marketers, with real-world examples
Covid has changed how affluent consumers think, feel and behave, and there is now an ongoing shift from reach, to relevance. Consumers increasingly demand authenticity,…
Tried and tested digital marketing strategies for financial services to attract HNW audiences
Digital marketing is one of the central ways financial institutions, such as private banks and investment companies, can reach new High-Net-Worth and Ultra-High-Net-Worth customers and…
Get to know Relevance: Meet Our Commercial Director Niki McMorrough
Tell us about yourself I have had a ‘squiggly’ career and I’m proud of it! I’ve been head of marketing / marketing director for global…
The definitive guide to luxury marketing to UHNW women
The growing number of Ultra-High-Net-Worth women is changing the way in which luxury brands approach their luxury brand marketing. In 2016 UHNW women represented just…
Luxury Spending Trends In The New-Normal Era: How Have HNW Habits Changed?
COVID-19 changed the world as we know it, and so the post-COVID era requires us to reconsider different aspects of our lives, with the way…
De-Risk Luxury Trade Show Event Marketing in 2021
It has long been known that to appreciate a luxury product, you need to touch it, feel it, experience it in person, and preferably meet…
Get To Know Relevance: Meet Our CEO Ned Quekett
As part of a new blog series to properly introduce you to the Relevance team, we are interviewing each of our incredible digital marketing experts,…
Genuinfluencers: Who Are They & What Do They Mean For Your HNW & UHNW Brand?
Influencers undeniably run the mass-market social media world. According to a MediaKix study, the estimated figures for global influencers on TikTok, Instagram, and YouTube combined…
Three Best Luxury Influencer Campaigns for Hospitality
In these unprecedented times where safety is paramount and travel still uncertain, never has it been so important to give first-person perspectives of the luxury…