The luxury marketing industry is changing at a rapid pace. The development of digital marketing strategies, changes in consumer preferences and many other external factors contribute to the evolution of new marketing trends. Relevance understands that luxury marketers will want to stay ahead of the curve in this ever-changing industry, as do we.
Europe is home to some of the most luxurious events in the world. Whether you’re looking to network with industry leaders, learn about the latest trends in the industry, or contribute to insightful conversations, there are a variety of luxury conferences in Europe that you can attend.
With the countless digital marketing conferences 2023 on offer, Relevance has handpicked a selection of European marketing expos that will bring new concepts to the forefront, challenge existing luxury marketing theories, and offer effective digital marketing strategies.
LUXURY EVENTS AND DIGITAL MARKETING CONFERENCES 2023
MONACO SYMPOSIUM ON LUXURY, MONACO
The International University of Monaco will host its biennial Symposium on Luxury – Managing Luxury Brands Past, Present and Future – from April 4-6, 2023.
This high-profile academic and business event brings together hundreds of renowned academic researchers and top luxury brand executives to share ideas and insights on major trends and challenges.
The symposium will feature multiple presentations and testimonials from top executives and researchers in the luxury world.
Enjoy lively discussions on such topics as brand and consumer personality, social responsibility, celebrity endorsement, and the luxury digital landscape, all within the elegant setting of the Principality of Monaco.
WALPOLE BRITISH LUXURY SUMMIT, LONDON
Join the pioneers and rising brands defining British luxury’s future at Walpole’s British Luxury Summit 2023. Hosted at The Londoner in Leicester Square on Monday, 15th May, the luxury event will bring together over 300 professionals and expert speakers.
Throughout the digital marketing conference in 2023, attendees will have the opportunity to listen to keynote speakers, panels, and workshops, gaining access to cutting-edge research, unique insights, and game-changing analysis that will help set their businesses up for success.
Attendees can also benefit from incredible networking opportunities with the industry’s most notable players, including Anya Hindmarch, Yana Peel, Chanel’s Global Head of Arts, Culture and Communications, and Marie-Claire Daveau, Kering’s Chief Sustainability and Institutional Affairs Officer.
Walpole’s Future of British Luxury Summit 2023 will cover the industry’s most pressing topics, including the brave new world of identity-driven luxury, the intersection of culture and business, new strategies for investment, and much more.
While the luxury sector remains resilient through the current global economic challenges, fierce competition, and increasingly sophisticated customers present new challenges requiring new action plans.
As such, the luxury event in 2023 seeks to answer important questions, such as what are your core values? How does Britishness translate overseas? What is motivating the next generation of high-end aficionados?
BUSINESS OF LUXURY SUMMIT, MONACO
Now in its 19th year, the Financial Times’s Business of Luxury Summit will be hosted in Monte Carlo, Monaco, from May 21 -23.
Chaired by the FT’s Fashion Editor Lauren Indvik, attendees will be joined by leading executives from the industry as well as policymakers and entrepreneurs to debate the latest changes in luxury and what the future has in store.
Attendees, keynote speakers, and sponsors can enjoy networking breaks, lunches, drink receptions, and the gala dinner. Join the conversation with industry leaders sharing insights, knowledge, and plans for the future of luxury.
The Business of Luxury Summit will survey the economic outlook and examine the luxury market performance, composition, and consumer behaviour. Delegates can expect to gain invaluable insight into a variety of topics, including the 2023 luxury forecast, where investors are placing their bets, how millennials are reshaping the secondary market, what the new rules for sustainability mean for luxury and the new shape of luxury travel.
Set to take the stage at the Business of Luxury Summit in 2023 is Frédéric Arnault, CEO of TAG Heuer, Lorenzo Bertelli, Head of Marketing and Communications at Prada, and Thierry Andretta, Chief Executive of Mulberry, to name just a few.
SALON DU LUXE, PARIS
As the largest French-speaking luxury event, this tradeshow offers the chance to hear from more than 1,000 industry professionals in the heart of Paris. The two-day digital marketing conference features a packed agenda for businesses to gain the tools to chart their success in an ever-evolving industry.
The tradeshow will take place on June 19, 2023 at the Fondation Maison de la Chimie in Paris. With a spectacularly fitting backdrop, the Salon du Luxe is always looking to the future, working to develop the city’s economic fabric. Meet passionate leaders from multiple luxury sectors, including beauty, couture, and hospitality.
On the roster are 30 speakers from various backgrounds to inspire participants to prepare for a future of retail success and adapt to technological changes in the industry.
Over the past few years, attendees of the digital marketing conference have heard from the experts of global luxury brands and companies, including Kering, Estée Lauder, and Celine. Discussions have covered the state of luxury in 10 years, sustainable luxury, metamorphosis in the service of desirability, and the new influential marketing rules.
These talks are accompanied by an exhibition area featuring startups, artistic creatives, and renowned agencies that will encourage visitors to discover and experience products and innovations for tomorrow’s luxury. Participants of the luxury event in 2023 can also look forward to the immersive experiences dedicated to craftsmanship and new digital marketing technologies, allowing guests to glimpse the world of luxury in 2030, 2050, and 2070.
LUXURY INNOVATION SUMMIT, GENEVA
The Luxury Innovation Summit 2023 will open its doors again on October 18, bringing together pioneers in the luxury industry, budding startups, and investors to discuss pressing challenges and opportunities within the luxury sector. The three-day luxury event in Geneva, Switzerland, will unite luxury leaders from various industries, including art, fashion, and beauty.
The 5th edition of the Luxury Innovation Summit will uncover the latest trends in innovations in design, sustainability, and technology, touching on key themes, such as sustainability in the luxury fashion industry, innovations in real estate investment and sustainability in cars, yachts and jets. This annual gathering of innovators and leaders is the perfect opportunity to connect, learn, and grow.
The digital marketing conference will also feature an awards ceremony, recognising and celebrating the year’s most innovative and sustainable luxury brands and products.
Expect to hear from pioneers in the industry, including Morin Oluwole, the Global Head of Luxury at Meta, Jean-Christophe Babin, the Group CEO of Bulgari, and Josh Pullan, the Head of the Global Luxury Division at Sotheby’s.
Whether you’re a luxury brand looking to stay ahead of the curve, an innovator seeking new opportunities, or a company looking to exhibit your products and services, the Luxury Innovation Summit is the platform to help you succeed.
While these tradeshows and summits are just a select few of the incredible luxury events taking place throughout Europe in 2023, Relevance also recommends attending more niche events specific to your industry, such as the Geneva International Motor Show and the Monaco Yacht Show.If you would like to learn more about the latest luxury trends and how you can implement better luxury marketing practices into your business, please get in touch with a member of our team.