Unmissable Luxury Digital Marketing Conferences in 2024 

Changes in consumer preferences, globalisation and the rapid pace of social media trends require luxury marketers to refine their digital strategies constantly. To succeed in the highly competitive world of luxury digital marketing, marketers should anticipate and prepare for upcoming trends. One way to do this is to attend expos, events and luxury marketing conferences that provide valuable opportunities for marketers to stay ahead of the curve. Digital marketing conferences in 2024 provide opportunities to network with like-minded professionals, gain market insight from leaders in the industry and give many parties a chance to establish strategic partnerships that would otherwise have been missed. 

Europe and the US are home to some of the most luxurious events in the world. Whether you’re looking to network with industry leaders, learn about the latest trends in the industry, or contribute to insightful conversations, there are a variety of luxury conferences to attend. 

With countless digital marketing conferences in 2024 to choose from, Relevance has handpicked a selection of luxury marketing conferences and expos that are sure to bring new concepts to the forefront, challenge existing luxury marketing theories, and offer effective digital marketing strategies. 

Unmissable Luxury Digital Marketing Conferences in 2024 

Walpole British Luxury Summit, London 

Join the pioneers and rising brands defining British luxury’s future at Walpole’s British Luxury Summit 2024. Hosted at The Londoner in Leicester Square on Monday, 29th April 2024, the luxury event will bring together over 300 professionals and expert speakers. 

Across a day of keynote talks, panels and workshops, those in attendance will gain access to cutting-edge research, leading voices and game-changing analysis that will help set their businesses up for success. A vital feature of the event is the incredible networking opportunities it presents with the industry’s most notable players.

This year, guests will be part of the discussion on the strategic challenges and opportunities for the luxury marketing sector, how the industry’s fastest-growing players prioritise people and future-proof skills, and the emerging global markets industry professionals need to know about

A hallmark of the Walpole British Luxury Summit is an agenda filled with notable names sharing their cutting-edge industry insights. Last year’s speakers included Giorgio Belloli, The Chief Digital, Innovation & Customer Officer For  Burberry and Katy Wickremesinghe, Founder and CEO of KTW London. 

If you can’t make it in person, digital tickets are available that provide access to a private live stream of the Summit as it happens.

Business Of Luxury Summit, Italy

Now in its 20th year, the Financial Times’s Business of Luxury Summit will be hosted in Hilton Molino Stucky Venice, Italy, from 19 to 21 May 2024.

In a country renowned for its luxury goods heritage, the Summit will explore the changes in the industry over the past two decades and look forward to the next 20 years of innovation. The Summit provides a unique opportunity to mix with industry peers at one of the most essential luxury industry events.

Those who can attend the conference in person can expect to be joined by leading executives from the industry as well as policymakers and entrepreneurs to debate the latest changes in luxury and what the future has in store. The event is co-chaired by the Financial Times’ editor, Roula Khalaf, and the HTSI’s editor, Jo Ellison. 

Despite significant economic and geopolitical uncertainty, the luxury industry continues to grow. This year, attendees will be privy to what the luxury marketing industry can do to maintain this positive outlook and how businesses can adapt to accommodate the increasing demands of their consumers. 

Luxury Innovation Summit, Geneva

The Luxury Innovation Summit 2024 will open its doors again on the 1st and 2nd of October, bringing together pioneers in the luxury industry, budding startups, and investors to discuss pressing challenges and opportunities within the luxury sector. 

The two-day luxury event in Geneva, Switzerland, will unite luxury leaders from various industries, including art, fashion, and beauty. Expect to hear from pioneers in the industry, including Violaine Gressier, Global Industry Head of Luxury & Beauty at Meta (Facebook) and Roberto Marino, Managing Director of BVLGARI Switzerland. 

The 6th edition of the Luxury Innovation Summit will uncover the latest trends in design, sustainability, and technology innovations, touching on key themes, such as sustainability in the luxury fashion industry, innovations in real estate investment and sustainability in cars, yachts and jets. This annual gathering of innovators and leaders is the perfect opportunity for luxury marketers to connect, learn, and grow. 

Experiential Marketing Summit, Las Vegas

Explore what world-renowned brands are planning, learn how brand experiences will look in the future and participate in exciting workshops at the Experiential Marketing Summit 2024. The Summit will take place from April 12 to 16 in Las Vegas and prides itself as the number 1 marketing conference for creators of a brand experience. Luxury marketing places tremendous value on personalisation and the ultimate brand experience. Experiential marketing blends the full-proof strategies of digital marketing with future-proof brand storytelling.

The Experiential Marketing Summit (EMS) has become a must-attend conference for b-to-b and b-to-c brand-side marketers, trade show organisers, executives from leading event agencies, meeting planners, event strategists, experience designers and event technology gurus.

One of the biggest draws of this year’s conference is the discussion surrounding how brand experiences will change in the months ahead and how marketers should adapt to a constantly evolving market.

While these digital marketing conferences and summits are just a few incredible events in Europe and the USA in 2024, Relevance also recommends attending more niche events specific to your industry, such as the Geneva International Motor Show and the Monaco Yacht Show. 

Relevance is a leading luxury digital marketing agency that helps brands target UHNWIs with sophisticated marketing strategies. If you would like to learn more about the latest luxury trends and how you can implement better luxury marketing practices into your business, please get in touch with a member of our team.

Read more articles by this author

click here