Luxury yacht marketing agency
Relevance is a full-service luxury yacht marketing agency specialising in profiling and targeting Ultra-High-Net-Worth Individuals for the world’s most exclusive yachting brands through our specialist division, Relevance Yacht.
Our yacht marketing experts possess impressive knowledge and expertise in the most effective traditional and digital strategies, creating unique campaigns that drive engagement and increase brand awareness.
As a leading authority in luxury superyacht marketing, Relevance works with some of the most respected names in the industry across a variety of specialist sectors, including brokerages, shipbuilders, crew recruiters, yachting media and events companies, insurance providers, and yachting equipment brands. Past and present clients include Fraser, Northrop & Johnson, Worth Avenue Yachts, Oyster, Nobiskrug, YPI Crew, and Quantum. Whether you seek to create a fresh brand identity, design and develop a new website, or require SEO services or on-brand copy for editorial articles, we can provide a 360 solution or work on a project-by-project basis.
Discover our complete list of marketing services for luxury yacht brands and learn why we are the go-to agency committed to delivering the gold standard of marketing solutions.
Yacht marketing branding solutions
Relevance’s luxury yacht branding team excel at building memorable brand identities, sparking the right conversations and increasing brand awareness through beautifully crafted branding solutions. We offer a full-service package from corporate rebrands to graphic design services, including naming, logo creation, graphic design, videography, photography, promotional materials for advertising campaigns, tone of voice, and website design and development. Our creative department is spearheaded by Relevance’s creative director, who is supported by a talented team of brand and graphic design experts with impressive experience in the yachting industry.
Digital yachting solutions
Relevance’s yacht marketing experts provide a complete spectrum of digital solutions for your brand: SEO, paid and social advertising, media buying, social media, influencer marketing, PR, content marketing, and CRM.
Our team boasts more than 15 years of yacht marketing experience, helping our clients stay ahead of the curve in a competitive and highly demanding market. Our experts truly understand the yachting industry and are dedicated to delivering unique digital marketing campaigns that resonate with target audiences. Relevance is a Google Partner, and all account managers are Google Certified. We follow guidelines from Google, Bing, Yahoo, Yandex, and other search engines and all social media best practices.
Traditional luxury yacht marketing
Relevance can provide your brand with a targeted selection of traditional marketing solutions as part of our full-service offerings. Our in-house content team will bring your brand to life by curating written copy for glossy promotional printed brochures, editorial articles and whitepapers. Our PR experts will then convey the right message, angle and target audience, as well as provide media outreach and press release distribution. We have strong relationships with major yachting publications, including SuperyachtNews, SuperyachtTime, Megayacht News, and Boat International.
Our PR team are also exceptionally skilled at organising press trips and events that are guaranteed to capture the attention of leading names.
The yacht marketing agency of choice
Our luxury yacht marketing experts have been handpicked from various digital, marketing, and branding backgrounds to provide unsurpassed expertise and ambition in all their work. As a leading yacht marketing company, we are dedicated to getting to know our clients inside and out, understanding their competitors, and doing it better every time. Relevance’s multilingual team is based in Monaco, providing a collaborative and innovative approach to marketing for luxury yachting brands.