{"id":9468,"date":"2020-10-08T11:51:13","date_gmt":"2020-10-08T09:51:13","guid":{"rendered":"https:\/\/relevance.digital\/?p=9468"},"modified":"2023-02-15T15:30:59","modified_gmt":"2023-02-15T14:30:59","slug":"intensifique-su-estrategia-de-contenidos-seo-con-los-lexicos","status":"publish","type":"post","link":"https:\/\/relevance.digital\/es\/step-up-your-seo-content-strategy-with-lexicons\/","title":{"rendered":"Mejore su estrategia de contenidos SEO con l\u00e9xicos"},"content":{"rendered":"<p class=\"wp-block-paragraph\">La optimizaci\u00f3n para motores de b\u00fasqueda (SEO) ha evolucionado constantemente en la \u00faltima d\u00e9cada. Con Google dominando el espacio de los motores de b\u00fasqueda en los \u00faltimos a\u00f1os, lo que se considera \"buen\" SEO viene dictado en gran medida por Google. El contenido de marketing optimizado para motores de b\u00fasqueda tiende a dirigirse a grupos de clientes muy concretos. Estos grupos se clasifican en funci\u00f3n de la geograf\u00eda, el sexo, los patrones de compra y una serie de otros factores; y aqu\u00ed es donde los l\u00e9xicos se convierten en un aspecto crucial de las estrategias de marketing de contenidos SEO.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 son los l\u00e9xicos?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En t\u00e9rminos sencillos, los l\u00e9xicos son palabras o frases espec\u00edficas que se asocian estrechamente con un grupo concreto de personas. Por ejemplo, las palabras \"objeci\u00f3n\" y \"moci\u00f3n\" pueden tener implicaciones muy distintas seg\u00fan se dirijan a un grupo de abogados o a un p\u00fablico m\u00e1s gen\u00e9rico.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Breve nota sobre el uso de l\u00e9xicos<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Utilizar el l\u00e9xico para mejorar su estrategia de contenidos SEO implica a menudo comprender los matices coloquiales y explotarlos para crear una conexi\u00f3n m\u00e1s profunda con su p\u00fablico objetivo. Internet tambi\u00e9n ha generado una gran variedad de subculturas con las que la gente se asocia f\u00e1cilmente. Por eso, un experto en SEO o un redactor que pretenda utilizar l\u00e9xico en un contenido debe ser muy consciente de las tradiciones y peculiaridades ling\u00fc\u00edsticas del p\u00fablico objetivo. A veces, si no se es plenamente consciente de las implicaciones contextuales de ciertas frases, los l\u00e9xicos pueden convertirse en un arma de doble filo. Tambi\u00e9n hay que tener cuidado de no sonar pretencioso o condescendiente al utilizar los l\u00e9xicos. No acertar con el tono puede alienar por completo a su p\u00fablico objetivo y desmantelar todas sus campa\u00f1as de SEO anteriores.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfPor qu\u00e9 utilizar l\u00e9xicos?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Adel\u00e1ntese a sus competidores<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Buscar las palabras clave adecuadas para a\u00f1adir a sus art\u00edculos implica sopesar la competencia efectiva frente al volumen de b\u00fasqueda y la frecuencia de determinadas palabras clave. Este equilibrio puede resultar dif\u00edcil. Por ejemplo, es posible que ciertas palabras clave sean muy populares, pero como muchos competidores con mayor presencia digital las utilizan, es dif\u00edcil competir con ellas. Conformarse con palabras clave que tienen frecuencias de b\u00fasqueda m\u00e1s bajas puede parecer su \u00fanica opci\u00f3n, pero no tiene por qu\u00e9 ser as\u00ed. El uso de l\u00e9xicos le permite evitar algunas de estas t\u00e9cnicas de fuerza bruta. Puede que no consiga las palabras clave que estad\u00edsticamente ocupan los primeros puestos, pero potencialmente podr\u00eda conectar profundamente con un peque\u00f1o n\u00famero de personas incorporando a su contenido t\u00e9rminos m\u00e1s espec\u00edficos de su regi\u00f3n. Cuando se trata de marketing online, una sola venta es mucho m\u00e1s valiosa que diez clientes potenciales inciertos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Los l\u00e9xicos pueden utilizarse en todas partes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si su contenido est\u00e1 lleno hasta el borde de palabras clave irrelevantes, puede estar seguro de que no se clasificar\u00e1 demasiado bien en Google. La mayor\u00eda de los profesionales consideran que el relleno de palabras clave es una mala estrategia de contenido SEO. Las palabras clave tambi\u00e9n deben colocarse cuidadosamente en partes espec\u00edficas de su art\u00edculo. Los l\u00e9xicos, sin embargo, no sufren las mismas limitaciones. Puede colocarlos en cualquier parte de su art\u00edculo, incluidas las meta descripciones, los slugs o incluso las etiquetas alt de las im\u00e1genes.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conectar con el p\u00fablico<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quiz\u00e1 la mejor forma de demostrar el poder de los l\u00e9xicos sea a trav\u00e9s de un experimento mental. Imaginemos lo siguiente. Usted ha inventado una nueva y revolucionaria f\u00f3rmula de patatas fritas e intenta vender su producto en el mercado general. Si se dirige espec\u00edficamente al p\u00fablico brit\u00e1nico en una entrada de blog concreta, utilizar la palabra \"chips\" o \"fries\" en lugar de \"crisps\" podr\u00eda costarle caro. En Gran Breta\u00f1a, \"chips\" se refiere a patatas fritas gruesas, y \"crisps\" a las rodajas circulares de patata frita que se conocen com\u00fanmente como \"chips\" en otros lugares. Este es solo un ejemplo de c\u00f3mo el uso de un l\u00e9xico en sus contenidos puede conectar instant\u00e1neamente con su p\u00fablico y hacerle sentir como si fuera uno de ellos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Incluir l\u00e9xicos en sus contenidos es sin duda una de las formas m\u00e1s org\u00e1nicas de hacer crecer su presencia en l\u00ednea. Utilizar l\u00e9xicos en el contexto adecuado puede ser la diferencia entre una estrategia de contenidos SEO exitosa y un error de marketing.<\/p>","protected":false},"excerpt":{"rendered":"<p>La optimizaci\u00f3n para motores de b\u00fasqueda (SEO) no ha dejado de evolucionar en la \u00faltima d\u00e9cada. Con Google dominando el espacio de los motores de b\u00fasqueda en los \u00faltimos a\u00f1os, lo que se considera...<\/p>","protected":false},"author":75,"featured_media":9470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-9468","post","type-post","status-publish","format-standard","has-post-thumbnail","category-digital-marketing-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Step Up your SEO Content Strategy with Lexicons | Relevance<\/title>\n<meta name=\"description\" content=\"Using lexicons is a great way to personalize your content for a specific audience. Read more about why one should incorporate lexicons as part of their SEO content strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/es\/https:\/\/relevance.digital\/es\/step-up-your-seo-content-strategy-with-lexicons\/\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Step Up your SEO Content Strategy with Lexicons | Relevance\" \/>\n<meta property=\"og:description\" content=\"Using lexicons is a great way to personalize your content for a specific audience. Read more about why one should incorporate lexicons as part of their SEO content strategy.\" \/>\n<meta property=\"og:url\" content=\"\/es\/https:\/\/relevance.digital\/es\/step-up-your-seo-content-strategy-with-lexicons\/\/\" \/>\n<meta property=\"og:site_name\" content=\"Relevance Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RelevanceWebMarketing\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-08T09:51:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-15T14:30:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/relevance.relevanceweb.com\/wp-content\/uploads\/2020\/10\/seo-lexicon-relevance.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1509\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Achala Chandra Shekar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@relevanceweb\" \/>\n<meta name=\"twitter:site\" content=\"@relevanceweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Achala Chandra Shekar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/relevance.digital\\\/es\\\/step-up-your-seo-content-strategy-with-lexicons\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/relevance.digital\\\/es\\\/step-up-your-seo-content-strategy-with-lexicons\\\/\"},\"author\":{\"name\":\"Achala Chandra Shekar\",\"@id\":\"https:\\\/\\\/relevance.digital\\\/#\\\/schema\\\/person\\\/b428dec568392b60c3e7cf80dde514d3\"},\"headline\":\"Step Up Your SEO Content Strategy with Lexicons\",\"datePublished\":\"2020-10-08T09:51:13+00:00\",\"dateModified\":\"2023-02-15T14:30:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/relevance.digital\\\/es\\\/step-up-your-seo-content-strategy-with-lexicons\\\/\"},\"wordCount\":669,\"publisher\":{\"@id\":\"https:\\\/\\\/relevance.digital\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/relevance.digital\\\/es\\\/step-up-your-seo-content-strategy-with-lexicons\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/relevance.digital\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/seo-lexicon-relevance.jpg\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/relevance.digital\\\/es\\\/step-up-your-seo-content-strategy-with-lexicons\\\/\",\"url\":\"https:\\\/\\\/relevance.digital\\\/es\\\/step-up-your-seo-content-strategy-with-lexicons\\\/\",\"name\":\"Step Up your SEO Content Strategy with Lexicons | Relevance\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/relevance.digital\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/relevance.digital\\\/es\\\/step-up-your-seo-content-strategy-with-lexicons\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/relevance.digital\\\/es\\\/step-up-your-seo-content-strategy-with-lexicons\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/relevance.digital\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/seo-lexicon-relevance.jpg\",\"datePublished\":\"2020-10-08T09:51:13+00:00\",\"dateModified\":\"2023-02-15T14:30:59+00:00\",\"description\":\"Using lexicons is a great way to personalize your content for a specific audience. 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