{"id":560,"date":"2013-06-24T15:03:16","date_gmt":"2013-06-24T14:03:16","guid":{"rendered":"https:\/\/relevance.digital\/2013\/06\/24\/brazilian-online-marketing-social-media-is-the-key\/"},"modified":"2023-08-10T10:37:16","modified_gmt":"2023-08-10T08:37:16","slug":"brasil-marketing-online-social-media-is-the-key","status":"publish","type":"post","link":"https:\/\/relevance.digital\/es\/brazilian-online-marketing-social-media-is-the-key\/","title":{"rendered":"Marketing online en Brasil: La clave est\u00e1 en las redes sociales"},"content":{"rendered":"<p>Brasil es un pa\u00eds enorme, el quinto m\u00e1s grande del mundo y el sexto m\u00e1s poblado. Esto puede no ser sorprendente si se tiene en cuenta que abarca la mitad de Sudam\u00e9rica, pero lo que es m\u00e1s sorprendente es el hecho de que es el s\u00e9ptimo pa\u00eds m\u00e1s grande en t\u00e9rminos de uso de Internet.<\/p>\n<p><!--more--><\/p>\n<p>Las \u00faltimas cifras muestran que hay m\u00e1s de 88 millones de usuarios de Internet en el pa\u00eds, lo que representa m\u00e1s del 45% de la poblaci\u00f3n. Esto convierte a Brasil, con diferencia, en el principal mercado de Internet de Am\u00e9rica Latina, y ofrece un enorme potencial de negocio y marketing en l\u00ednea sin explotar, con un gran margen de crecimiento a\u00fan disponible.<\/p>\n<p>Las redes sociales son masivas en Brasil, quiz\u00e1 debido a su cultura hipersocial. Muchos brasile\u00f1os est\u00e1n empezando a conectarse y a utilizar <a href=\"http:\/\/www.relevanceweb.com\/Services\/Online-Marketing\/Social-Media\/Social-Media\" target=\"_blank\" rel=\"noopener\">redes sociales<\/a> cada vez m\u00e1s en su vida cotidiana. Las estad\u00edsticas de Comscore muestran que 97% de los usuarios de Internet en Brasil utilizan las redes sociales de alguna manera, y Facebook es el l\u00edder. M\u00e1s de 60 millones de brasile\u00f1os utilizan Facebook, lo que lo convierte en el mayor mercado del gigante de las redes sociales fuera de Estados Unidos. Esto ya puede parecer una buena noticia para los vendedores por Internet, pero a\u00fan mejor que esto, un estudio realizado por el grupo de investigaci\u00f3n de mercado en l\u00ednea Oh Panel mostr\u00f3 que 61,4% de los brasile\u00f1os buscan informaci\u00f3n sobre los productos en las p\u00e1ginas de medios sociales antes de comprar.<\/p>\n<p>Las cifras de uso de Twitter tambi\u00e9n son muy alentadoras desde el punto de vista de los profesionales del marketing, ya que Brasil es el pa\u00eds del mundo con m\u00e1s usuarios de Twitter. El uso de Twitter en Brasil se ha disparado desde el lanzamiento de la versi\u00f3n en espa\u00f1ol del sitio a finales de 2009 y, al igual que Facebook, es ahora el segundo mayor mercado mundial para Twitter, por detr\u00e1s de Estados Unidos.<\/p>\n<p>Al planificar un <a href=\"http:\/\/www.relevanceweb.com\/Services\/Online-Marketing\/\" target=\"_blank\" rel=\"noopener\">estrategia de marketing en l\u00ednea<\/a> para el p\u00fablico portugu\u00e9s o sudamericano, entonces tiene sentido centrarse en gran medida en Brasil y, en particular, en las redes sociales. Si se implementa un plan digital eficaz, existe la posibilidad de cosechar los frutos de un ROI significativo de esta comunidad en l\u00ednea en constante expansi\u00f3n.<\/p>","protected":false},"excerpt":{"rendered":"<p>Brasil es un pa\u00eds enorme, el quinto m\u00e1s grande del mundo y el sexto m\u00e1s poblado. Puede que esto no sorprenda teniendo en cuenta...<\/p>","protected":false},"author":38,"featured_media":561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[2],"tags":[23,31,170,214],"class_list":["post-560","post","type-post","status-publish","format-standard","has-post-thumbnail","category-digital-marketing-news","tag-social-media","tag-online-marketing","tag-international-seo","tag-brazilian-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brazilian Online Marketing: Social Media is the Key<\/title>\n<meta name=\"description\" content=\"Brazil is by far the leading Latin American internet market and has huge untapped business and online marketing potential.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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