GMC Yachting
GMC Yachting es una agencia de gestión de yates de primera clase que ofrece servicios a medida para propietarios de superyates, capitanes y tripulación en todo el Mediterráneo y las aguas baleares españolas. Con sede en Barcelona, GMC Yachting ofrece soluciones de agente de yates de 360° con una amplia gama de servicios expertos, desde reservas de amarres y aprovisionamiento de combustible hasta conserjería a medida, así como servicios de gestión de yates, incluidos servicios de gestión de proyectos de reacondicionamiento y servicios de representante de propietarios, y soluciones de mantenimiento anual e invernaje. Con un equipo de profesionales experimentados, que incluye arquitectos navales y representantes de yates, GMC Yachting combina un profundo conocimiento de la industria con el compromiso de satisfacer las necesidades únicas de cada cliente. Presente en 18 destinos de toda España, GMC Yachting garantiza una experiencia de navegación exclusiva, sin fisuras y con un toque personal.
Los resultados
Estrategia de redes sociales, Gestión de redes sociales
Desafío
Relevance was tasked with launching GMC Yachting’s digital presence from the ground up, including its social media channels, to establish strong brand awareness. As a new entrant in the competitive yachting sector, GMC Yachting had no prior online footprint. The challenge was to create a seamless and impactful presence across multiple digital touchpoints that would resonate with their specialised target audience, consisting primarily of yacht captains, owners, and industry professionals.
Solución
Our strategy aimed to position GMC Yachting as a leader in B2B yachting by building a targeted, engaged community around its unique services and brand values. With a mission to redefine yacht management through exceptional service and personalized Mediterranean experiences, we pursued three core objectives:
Audience Acquisition: To build a high-value audience from scratch, we targeted yachting professionals and decision-makers, offering content that addressed industry trends and provided solutions aligned with GMC Yachting’s service portfolio.
Brand Positioning: We developed a voice and aesthetic that conveyed luxury, trust, and technical expertise, underscoring GMC Yachting’s authority in managing superyachts across 18 premier Spanish destinations.
Content Strategy & Community Building: We focused content on GMC Yachting’s core services, with visually captivating posts and branded graphics. A targeted influencer engagement plan was implemented across platforms to further grow community connections.
What our clients say
" The launch of GMC Yachting’s social media presence wouldn’t have been the same without the Relevance team's invaluable insight and creativity, going above and beyond to help us to achieve our goals "