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Aviation services marketing case study NetJets PR Strategy

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NetJets

NetJets has been an industry leader for more than half a century. The luxury aviation company invented the fractional aircraft ownership concept, perfecting it for a small fleet and gradually expanding it to the 800+ aircraft they own and operate today. In fact, no other private flight provider comes close to NetJet’s global reach, responsiveness, and commitment to safety.

NetJets is committed to providing a unique, customised service for all passengers, ensuring travel experiences unlike any other. Whatever your reason for travel, NetJets private jet services ensure the perfect balance between professional and personal life.

Τα αποτελέσματα

PR Strategy & management, Press Trips

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The Relevance PR team secured headline-grabbing press coverage in The Economist, Spear’s, Vogue (France), Vogue (USA), Forbes, Luxury Briefing, BOAT International, The Daily Mail, and Life Magazines (Fish Media).

Πρόκληση

NetJets required assistance with a public relations campaign to help boost brand awareness by securing positive coverage in elite publications read by their target audience. The brief was to invite world-renowned journalists to Monaco and give them a holiday to remember on behalf of NetJets.

Λύση

Relevance’s team of marketing experts exceeded all expectations regarding delivering the results of the private jet PR campaign. A highly successful press trip to Monaco resulted in several outstanding features in top-tier luxury publications.

What our clients say

" Φανταστικό από την αρχή μέχρι το τέλος! "

" Συνεργαστήκαμε με τον Rumble και την ομάδα της Relevance κατά τη διάρκεια ενός πρόσφατου ταξιδιού τύπου στο Monaco Yacht Show. Ήταν φανταστικοί από την αρχή μέχρι το τέλος - εξαιρετικές ικανότητες οργάνωσης και κατάφεραν να εξασφαλίσουν πρόσβαση σε μερικούς εντυπωσιακούς χώρους. Δεν θα διστάζαμε να τους συστήσουμε και σίγουρα θα συνεργαστούμε ξανά μαζί τους στο μέλλον.
"
Fay Jennings - PR Manager, NETJETS