GMC Yachting
GMC Yachting er et førende yacht management-agentur, der leverer skræddersyede tjenester til superyachtejere, kaptajner og besætninger i hele Middelhavet og de baleariske spanske farvande. Med base i Barcelona leverer GMC Yachting 360° yachtagentløsninger med et omfattende udvalg af eksperttjenester, fra reservation af kajplads og bunkring af brændstof til skræddersyet concierge, samt yachtmanagementtjenester, herunder refit-projektstyringstjenester og ejerrepræsentationstjenester, og årlige vedligeholdelses- og overvintringsløsninger. Med et team af erfarne fagfolk, herunder skibsarkitekter og yachtrepræsentanter, kombinerer GMC Yachting dyb branchekendskab med en forpligtelse til at opfylde hver kundes unikke behov. GMC Yachting er til stede på 18 destinationer i hele Spanien og sikrer en eksklusiv, problemfri yachtingoplevelse med et personligt præg.
Resultaterne
Social Media Strategy, Social Media Management
Udfordring
Relevance was tasked with launching GMC Yachting’s digital presence from the ground up, including its social media channels, to establish strong brand awareness. As a new entrant in the competitive yachting sector, GMC Yachting had no prior online footprint. The challenge was to create a seamless and impactful presence across multiple digital touchpoints that would resonate with their specialised target audience, consisting primarily of yacht captains, owners, and industry professionals.
Løsning
Our strategy aimed to position GMC Yachting as a leader in B2B yachting by building a targeted, engaged community around its unique services and brand values. With a mission to redefine yacht management through exceptional service and personalized Mediterranean experiences, we pursued three core objectives:
Audience Acquisition: To build a high-value audience from scratch, we targeted yachting professionals and decision-makers, offering content that addressed industry trends and provided solutions aligned with GMC Yachting’s service portfolio.
Brand Positioning: We developed a voice and aesthetic that conveyed luxury, trust, and technical expertise, underscoring GMC Yachting’s authority in managing superyachts across 18 premier Spanish destinations.
Content Strategy & Community Building: We focused content on GMC Yachting’s core services, with visually captivating posts and branded graphics. A targeted influencer engagement plan was implemented across platforms to further grow community connections.
What our clients say
" The launch of GMC Yachting’s social media presence wouldn’t have been the same without the Relevance team's invaluable insight and creativity, going above and beyond to help us to achieve our goals "