Fraser
Fraser is a world-leading, full-service superyacht company specialising in luxury yacht sales, superyacht charters, construction, and yacht management. Fraser is way ahead of many of its competitors; it predicted the digital revolution a decade ago and has invested in Relevance’s markedsføring af superyachter services ever since.
Resultaterne
Webstedsdesign, webstedsudvikling, målretning mod UHNWI'er, strategi og styring af betalt reklame, tekstforfatning, SEO
Udfordring
Fraser sells and charters ultra-high-value motor yachts and sailing vessels and, therefore, must target a precise demographic – UHNWIs. Fraser must also ensure its brand is more visible than the competition when UHNWIs search for luxury yachts. Like most luxury brands, Fraser required ongoing digital consultancy for search, social, and advertising.
Additionally, Fraser asked Relevance, a full-service luxury digital marketing agency, to build a cutting-edge website to display its Central Agency Yachts starting from 10 million Euros to over 100 million Euros and oversee its digital presence.
Løsning
For over a decade, Relevance has provided Fraser with a 360° digital approach, combining digital and SEO strategy, website development, content creation, and intelligent UHNWI media targeting, combining affluent postcodes, interest and persona layering, as well as funnel sequencing. As part of our superyacht marketing service, we have also brokered successful partnerships for Fraser, including with one of our other clients, NetJets.
What our clients say
" En fornøjelse at arbejde sammen med, og han tager imod alle vores nye udfordringer med glæde."
" Relevance har leveret SEO-rådgivning til Fraser i en årrække og har hjulpet med at få virksomheden til tops på mange af vores vigtigste søgetermer. Rumble er konstant på udkig efter måder at forbedre vores placeringer på eller sikre, at vi bliver på toppen, og han er altid fuld af nye ideer, hans entusiasme for dette emne er uendelig. Han er en fornøjelse at arbejde sammen med og tager imod alle de nye udfordringer, vi giver ham, med glæde. "
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