{"id":11195,"date":"2023-04-19T09:15:00","date_gmt":"2023-04-19T07:15:00","guid":{"rendered":"https:\/\/relevance.digital\/?p=11195"},"modified":"2023-11-29T13:44:49","modified_gmt":"2023-11-29T12:44:49","slug":"klicove-poznatky-z-bile-knihy-o-digitalnim-marketingu-relevance-uhnw","status":"publish","type":"post","link":"https:\/\/relevance.digital\/cs\/key-takeouts-from-relevance-uhnw-digital-marketing-whitepaper\/","title":{"rendered":"Kl\u00ed\u010dov\u00e9 poznatky z b\u00edl\u00e9 knihy spole\u010dnosti Relevance o digit\u00e1ln\u00edm marketingu UHNW"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Spole\u010dnost Relevance vydala sv\u016fj nejnov\u011bj\u0161\u00ed dokument o digit\u00e1ln\u00edm marketingu, kter\u00fd p\u0159in\u00e1\u0161\u00ed fascinuj\u00edc\u00ed pohled na UHNWI, v\u010detn\u011b tip\u016f, jak na n\u011b p\u016fsobit, od na\u0161ich odborn\u00edk\u016f na digit\u00e1ln\u00ed marketing a budov\u00e1n\u00ed luxusn\u00ed zna\u010dky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost Relevance pom\u00e1h\u00e1 luxusn\u00edm spole\u010dnostem prod\u00e1vat jejich produkty a slu\u017eby osob\u00e1m s vysok\u00fdmi p\u0159\u00edjmy ji\u017e v\u00edce ne\u017e deset let. N\u00e1\u0161 nejnov\u011bj\u0161\u00ed dokument o digit\u00e1ln\u00edm marketingu UHNW vych\u00e1z\u00ed z pr\u016fzkumu hlavn\u00edch zpr\u00e1v, v\u010detn\u011b zpr\u00e1vy Wealth-X 2022 Ultra-Wealth Report, a z na\u0161eho vlastn\u00edho v\u00fdzkumu, kter\u00fd jsme z\u00edskali na z\u00e1klad\u011b v\u00edce ne\u017e desetilet\u00fdch zku\u0161enost\u00ed s marketingem na tuto bohatou kohortu.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V na\u0161\u00ed b\u00edl\u00e9 knize se podrobn\u011b zab\u00fdv\u00e1me jednou z nejbohat\u0161\u00edch skupin na sv\u011bt\u011b, v\u010detn\u011b jejich osobnostn\u00edch rys\u016f a z\u00e1jm\u016f, hlavn\u00edch lokalit, zdroj\u016f bohatstv\u00ed a v\u00fddajov\u00fdch zvyklost\u00ed. Obsahuje tak\u00e9 odborn\u00e9 tipy na p\u0159izp\u016fsoben\u00ed marketingov\u00fdch strategi\u00ed nap\u0159\u00ed\u010d na\u0161imi hlavn\u00edmi slu\u017ebami, v\u010detn\u011b luxusn\u00edho brandingu, SEO, placen\u00e9 reklamy, tvorby obsahu, soci\u00e1ln\u00edch m\u00e9di\u00ed, marketingu vlivn\u00fdch osobnost\u00ed, public relations a CRM a automatizace marketingu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zde se zab\u00fdv\u00e1me n\u011bkter\u00fdmi kl\u00ed\u010dov\u00fdmi poznatky z na\u0161\u00ed b\u00edl\u00e9 knihy o digit\u00e1ln\u00edm marketingu pro osoby s vysok\u00fdmi p\u0159\u00edjmy. Cel\u00fd dokument o UHNW si m\u016f\u017eete st\u00e1hnout na konci tohoto \u010dl\u00e1nku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">KL\u00cd\u010cOV\u00c9 POZNATKY Z B\u00cdL\u00c9 KNIHY O DIGIT\u00c1LN\u00cdM MARKETINGU UHNW SPOLE\u010cNOSTI RELEVANCE<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Relevance UHNW whitepaper rozeb\u00edr\u00e1 tuto exkluzivn\u00ed skupinu a poskytuje jasn\u00e9 informace o t\u00e9to elitn\u00ed skupin\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mezi hlavn\u00ed poznatky pat\u0159\u00ed:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kl\u00ed\u010dov\u00e9 statistiky<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Na cel\u00e9m sv\u011bt\u011b je 392 410 UHNWI s medi\u00e1nem \u010dist\u00e9ho jm\u011bn\u00ed $67 milion\u016f USD (\u017eeny) a $63 milion\u016f USD (mu\u017ei).<\/li>\n\n\n\n<li>Pod\u00edl \u017een s UHNW prudce roste, \u017eeny nyn\u00ed tvo\u0159\u00ed 10,81 %7T populace s UHNW.&nbsp;<\/li>\n\n\n\n<li>Pr\u016fm\u011brn\u00fd v\u011bk celosv\u011btov\u00e9 populace UHNW je 64 let u \u017een a 65 let u mu\u017e\u016f; jen 14% \u017een a 10% mu\u017e\u016f je mlad\u0161\u00edch 50 let.<\/li>\n\n\n\n<li>UHNWI utrat\u00ed za luxusn\u00ed zbo\u017e\u00ed v\u00edce ne\u017e $300 miliard ro\u010dn\u011b.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00edsta a zdroje bohatstv\u00ed&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Severn\u00ed Amerika z\u016fst\u00e1v\u00e1 dominantn\u00edm sv\u011btov\u00fdm centrem bohatstv\u00ed s 34,3% celosv\u011btov\u00e9ho majetku UHNW - ale rozd\u00edl se zmen\u0161uje.&nbsp;<\/li>\n\n\n\n<li>Asie je nyn\u00ed druh\u00fdm nejv\u011bt\u0161\u00edm regionem UHNW a Evropa klesla na t\u0159et\u00ed m\u00edsto.<\/li>\n\n\n\n<li>45% sv\u011btov\u00e9ho ultrabohatstv\u00ed je st\u00e1le soust\u0159ed\u011bno v USA a \u010c\u00edn\u011b.&nbsp;<\/li>\n\n\n\n<li>V p\u0159\u00ed\u0161t\u00edch p\u011bti letech bude nejrychleji r\u016fst po\u010det UHNWI v Asii a Austr\u00e1lii.&nbsp;<\/li>\n\n\n\n<li>Po\u010det vlastn\u00edch UHNWI st\u00e1le roste.&nbsp;<\/li>\n\n\n\n<li>Pouze 4,8% mu\u017e\u016f s UHNW a 25,3% \u017een s UHNW m\u00e1 \u010dist\u011b zd\u011bd\u011bn\u00fd majetek.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Osobnostn\u00ed rysy a z\u00e1jmy<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hlavn\u00edm povol\u00e1n\u00edm mu\u017e\u016f s vysok\u00fdm majetkem je bankovnictv\u00ed a finan\u010dnictv\u00ed, zat\u00edmco nej\u010dast\u011bj\u0161\u00edm povol\u00e1n\u00edm \u017een s vysok\u00fdm majetkem jsou neziskov\u00e9 a soci\u00e1ln\u00ed organizace.&nbsp;<\/li>\n\n\n\n<li>UHNWI vykazuj\u00ed vysokou \u00farove\u0148 du\u0161evn\u00ed stability, sebed\u016fv\u011bry a vyzna\u010duj\u00ed se vysokou m\u00edrou tolerance v\u016f\u010di frustraci.<\/li>\n\n\n\n<li>\u017deny s vysok\u00fdm majetkem jsou emo\u010dn\u011b uv\u011bdom\u011blej\u0161\u00ed ne\u017e jejich mu\u017esk\u00e9 prot\u011bj\u0161ky.<\/li>\n\n\n\n<li>UHNWI projevuj\u00ed velk\u00fd z\u00e1jem o sport, filantropii a p\u0159\u00edrodu.<\/li>\n\n\n\n<li>\u017deny s vysok\u00fdm majetkem vyd\u00e1vaj\u00ed t\u0159ikr\u00e1t v\u011bt\u0161\u00ed \u010d\u00e1st sv\u00e9ho majetku (13%) za luxusn\u00ed zbo\u017e\u00ed, jako je um\u011bn\u00ed a nemovitosti, ne\u017e mu\u017ei (4%). Mu\u017ei s UHNW v\u011bnuj\u00ed o n\u011bco vy\u0161\u0161\u00ed pod\u00edl sv\u00e9ho majetku na likvidn\u00ed aktiva a ve\u0159ejn\u00e9 pod\u00edly.<\/li>\n\n\n\n<li>Velmi bohat\u00e9 \u017eeny d\u00e1vaj\u00ed p\u0159ednost n\u00e1kupu a vlastnictv\u00ed \u0161pi\u010dkov\u00fdch um\u011bleck\u00fdch d\u011bl, luxusn\u00edch hodinek a \u0161perk\u016f, zat\u00edmco velmi bohat\u00ed mu\u017ei d\u00e1vaj\u00ed p\u0159ednost vlastnictv\u00ed trysk\u00e1\u010d\u016f a jachet, co\u017e vyhovuje jejich mentalit\u011b, kter\u00e1 spojuje podnik\u00e1n\u00ed a z\u00e1bavu.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Efektivn\u00ed digit\u00e1ln\u00ed marketingov\u00e1 \u0159e\u0161en\u00ed pro UHNW<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Krom\u011b podrobn\u00e9ho zkoum\u00e1n\u00ed jedn\u00e9 z nejbohat\u0161\u00edch skupin na sv\u011bt\u011b p\u0159in\u00e1\u0161\u00ed whitepaper spole\u010dnosti Relevance tak\u00e9 zasv\u011bcen\u00e9 informace o tom, jak prod\u00e1vat UHNWI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing pro jednu z nejbohat\u0161\u00edch skupin na sv\u011bt\u011b p\u0159edstavuje jedine\u010dnou v\u00fdzvu, zejm\u00e9na proto, \u017ee jejich mal\u00fd po\u010det m\u016f\u017ee market\u00e9ra snadno vyv\u00e9st z m\u00edry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud cht\u011bj\u00ed luxusn\u00ed zna\u010dky \u00fasp\u011b\u0161n\u011b c\u00edlit na toto vysoce elitn\u00ed publikum, mus\u00ed mu skute\u010dn\u011b porozum\u011bt a p\u0159izp\u016fsobit tomu ka\u017ed\u00fd prvek sv\u00e9 digit\u00e1ln\u00ed marketingov\u00e9 strategie. Luxusn\u00ed market\u00e9\u0159i mus\u00ed pochopit, \u017ee strategie pro masov\u00fd trh nebudou u t\u00e9to exkluzivn\u00ed kohorty fungovat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zde jsou jen n\u011bkter\u00e9 z kl\u00ed\u010dov\u00fdch tip\u016f, kter\u00e9 poskytuj\u00ed odborn\u00edci na luxusn\u00ed digit\u00e1ln\u00ed marketing a budov\u00e1n\u00ed zna\u010dky spole\u010dnosti Relevance v r\u00e1mci na\u0161\u00ed hlavn\u00ed nab\u00eddky slu\u017eeb:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Luxusn\u00ed zna\u010dka<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Luxusn\u00ed zna\u010dka mus\u00ed m\u00edt jasnou vizi a skute\u010dn\u011b ch\u00e1pat, v \u010dem je jedine\u010dn\u00e1. Relevance za\u010d\u00edn\u00e1 ka\u017ed\u00fd brandingov\u00fd projekt t\u00edm, \u017ee nejprve stanov\u00ed positioning spole\u010dnosti, kter\u00fd vyvrchol\u00ed v podob\u011b <a href=\"https:\/\/relevance.digital\/cs\/sluzby\/pre-branding-identity\/\">p\u0159edzna\u010dkov\u00e1 identita<\/a> dokument.&nbsp;<\/li>\n\n\n\n<li>Zna\u010dky, kter\u00e9 se zam\u011b\u0159uj\u00ed na UHNWI, mus\u00ed vypadat odpov\u00eddaj\u00edc\u00edm zp\u016fsobem. Obr\u00e1zky mus\u00ed b\u00fdt v\u017edy profesion\u00e1ln\u00ed, jedine\u010dn\u00e9 a promy\u0161len\u00e9 a typografie mus\u00ed b\u00fdt elegantn\u00ed a odr\u00e1\u017eet zp\u016fsob, jak\u00fdm chce zna\u010dka komunikovat se sv\u00fdm publikem.<\/li>\n\n\n\n<li>Pokud je to mo\u017en\u00e9, je t\u0159eba se vyhnout stockov\u00fdm obr\u00e1zk\u016fm; podstatou luxusu je zak\u00e1zkov\u00e1 v\u00fdroba.<\/li>\n\n\n\n<li>P\u0159\u00edb\u011bh pr\u00e9miov\u00e9 zna\u010dky mus\u00ed b\u00fdt konzistentn\u00ed ve v\u0161ech sty\u010dn\u00fdch bodech, aby si vybudovala d\u016fv\u011bryhodn\u00e9 spojen\u00ed s UHNWI.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">SEO<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V\u00edce ne\u017e 70% UHNWI pou\u017e\u00edv\u00e1 vyhled\u00e1va\u010de pro pr\u016fzkum p\u0159ed n\u00e1kupem online.<\/li>\n\n\n\n<li>UHNWI maj\u00ed tendenci vyhled\u00e1vat specifi\u010dt\u011bji, p\u0159i\u010dem\u017e obchodn\u00ed a transak\u010dn\u00ed v\u00fdrazy se v\u00edce p\u0159ikl\u00e1n\u011bj\u00ed k dlouh\u00fdm kl\u00ed\u010dov\u00fdm slov\u016fm.<\/li>\n\n\n\n<li>Strategie SEO mus\u00ed b\u00fdt flexibiln\u00ed, aby dok\u00e1zala oslovit jak UHNWI, kte\u0159\u00ed prov\u00e1d\u011bj\u00ed konkr\u00e9tn\u00ed vyhled\u00e1v\u00e1n\u00ed, tak jejich asistenty a poradce, kte\u0159\u00ed \u010dasto rozhoduj\u00ed.&nbsp;<\/li>\n\n\n\n<li>V\u00fdb\u011br zaj\u00edmav\u00fdch, specializovan\u00fdch t\u00e9mat, kter\u00e1 odpov\u00eddaj\u00ed z\u00e1jm\u016fm a z\u00e1lib\u00e1m superbohat\u00fdch, odli\u0161uje tradi\u010dn\u00ed digit\u00e1ln\u00ed marketing od t\u011bch, kter\u00e9 se zam\u011b\u0159uj\u00ed speci\u00e1ln\u011b na UHNWI.<\/li>\n\n\n\n<li>Strategie SEO zam\u011b\u0159en\u00e1 na UHNWI by m\u011bla tak\u00e9 vyu\u017e\u00edvat efektivn\u00ed prodejn\u00ed trycht\u00fd\u0159, kter\u00fd v ka\u017ed\u00e9 f\u00e1zi poskytuje individu\u00e1ln\u00ed p\u0159\u00edstup a udr\u017euje z\u00e1kazn\u00edka v kontaktu a posouv\u00e1 ho na jeho n\u00e1kupn\u00ed cest\u011b.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Placen\u00e1 reklama a reklama na soci\u00e1ln\u00edch s\u00edt\u00edch<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Modern\u00ed vyhled\u00e1v\u00e1n\u00ed p\u0159edstavuje pro luxusn\u00ed zna\u010dky vynikaj\u00edc\u00ed p\u0159\u00edle\u017eitost, jak maximalizovat v\u00fdhody automatizace.<\/li>\n\n\n\n<li>Nejbohat\u0161\u00ed publikum na sv\u011bt\u011b oce\u0148uje kvalitn\u00ed z\u00e1\u017eitky a integrovan\u00e9 kampan\u011b. Luxusn\u00ed zna\u010dky budou m\u00edt nyn\u00ed mo\u017enost budovat siln\u00e9 segmenty publika prvn\u00ed strany t\u00edm, \u017ee si vybuduj\u00ed d\u016fv\u011bru u sv\u00e9ho publika UHNW a budou se pod\u00edlet na vz\u00e1jemn\u011b v\u00fdhodn\u00fdch v\u00fdm\u011bn\u00e1ch hodnot.<\/li>\n\n\n\n<li>Pro pr\u00e9miov\u00e9 zna\u010dky p\u0159edstavuje programmatic obrovskou p\u0159\u00edle\u017eitost a m\u011bl by b\u00fdt sou\u010d\u00e1st\u00ed ka\u017ed\u00e9ho medi\u00e1ln\u00edho pl\u00e1nu.<\/li>\n\n\n\n<li>\u00dasp\u011bch placen\u00e9 reklamy v roce 2022 a v dal\u0161\u00edch letech pro digit\u00e1ln\u00ed zna\u010dky s klienty z \u0159ad UHNW bude zalo\u017een na inteligentn\u00edm vyu\u017e\u00edv\u00e1n\u00ed dat a poskytov\u00e1n\u00ed kvalitn\u00edch z\u00e1\u017eitk\u016f.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Pr\u016fvodce stylem luxusn\u00edch marketingov\u00fdch kopi\u00ed<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketingov\u00e1 kopie mus\u00ed vyjad\u0159ovat kvalitu, nikoliv kvantitu, a mus\u00ed se zam\u011b\u0159it na exkluzivitu produktu, jeho \u017e\u00e1danost a jedine\u010dnost, stejn\u011b jako na investi\u010dn\u00ed p\u0159\u00edle\u017eitost, kterou p\u0159edstavuje.<\/li>\n\n\n\n<li>Za ka\u017edou cenu se vyhn\u011bte slov\u016fm z masov\u00e9ho trhu, jako jsou \"popul\u00e1rn\u00ed\", \"velkolep\u00fd\" a \"neuv\u011b\u0159iteln\u00fd\".<\/li>\n\n\n\n<li>UHNWI si p\u0159ej\u00ed diskr\u00e9tnost a soukrom\u00ed, co\u017e by m\u011blo b\u00fdt vyj\u00e1d\u0159eno ve v\u0161ech marketingov\u00fdch materi\u00e1lech t\u00fdkaj\u00edc\u00edch se luxusn\u00edch nemovitost\u00ed.<\/li>\n\n\n\n<li>Udr\u017eitelnost a hodnoty zna\u010dky nab\u00fdvaj\u00ed na v\u00fdznamu a m\u011bly by b\u00fdt jasn\u011b vyj\u00e1d\u0159eny.<\/li>\n\n\n\n<li>UHNWI necht\u011bj\u00ed b\u00fdt do n\u00e1kupu tla\u010deni; kopie mus\u00ed b\u00fdt v\u017edy p\u0159izp\u016fsobena tak, aby se prod\u00e1vala.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Soci\u00e1ln\u00ed m\u00e9dia a influencer marketing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kl\u00ed\u010dem k tomu, abyste na soci\u00e1ln\u00edch s\u00edt\u00edch oslovili UHNWI, je vytv\u00e1\u0159et v\u00fdjime\u010dn\u00fd obsah, kter\u00fd je rafinovan\u00fd, exkluzivn\u00ed a p\u0159izp\u016fsoben\u00fd jejich pot\u0159eb\u00e1m. Obsah by m\u011bl vyvol\u00e1vat pocit pot\u0159eby, touhy a exkluzivity.<\/li>\n\n\n\n<li>Dobr\u00e1 spr\u00e1va komunity je z\u00e1sadn\u00ed - UHNWI o\u010dek\u00e1vaj\u00ed odpov\u011bdi ihned.<\/li>\n\n\n\n<li><a href=\"https:\/\/relevance.digital\/cs\/blog\/kteri-jsou-skutecnymi-influencery\/\">Genuinfluencers<\/a> m\u016f\u017ee luxusn\u00edm zna\u010dk\u00e1m pomoci t\u00edm, \u017ee nab\u00eddne autentick\u00fd obsah s u\u017eite\u010dn\u00fdmi informacemi, po kter\u00fdch publikum UHNW tou\u017e\u00ed.<\/li>\n\n\n\n<li>Zna\u010dky s vysokou hodnotou mus\u00ed prok\u00e1zat svou spole\u010denskou p\u0159ijatelnost jako d\u016fle\u017eitou sou\u010d\u00e1st n\u00e1kupn\u00ed cesty, co\u017e by m\u011blo b\u00fdt zd\u016frazn\u011bno na kan\u00e1lech soci\u00e1ln\u00edch m\u00e9di\u00ed.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Vztahy s ve\u0159ejnost\u00ed<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stejn\u011b jako ostatn\u00ed publikum i UHNWI konzumuj\u00ed zpr\u00e1vy a jsou vn\u00edmav\u00ed k p\u0159\u00edb\u011bh\u016fm se zaj\u00edmav\u00fdmi h\u00e1\u010dky.<\/li>\n\n\n\n<li>D\u016fle\u017eitou sou\u010d\u00e1st\u00ed strategie vztah\u016f s ve\u0159ejnost\u00ed pro luxusn\u00ed zna\u010dky zam\u011b\u0159en\u00e9 na UHNWI je osloven\u00ed spr\u00e1vn\u00fdch publikac\u00ed a novin\u00e1\u0159\u016f, nikoli sd\u00edlen\u00ed stejn\u00fdch zpr\u00e1v na v\u00edce platform\u00e1ch.<\/li>\n\n\n\n<li>Pokud se zam\u011b\u0159ujete na luxusn\u00ed publikum, je t\u0159eba do strategie vztah\u016f s ve\u0159ejnost\u00ed za\u010dlenit sd\u011blen\u00ed, vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f a zku\u0161enosti. Sd\u011blen\u00ed mus\u00ed odr\u00e1\u017eet exkluzivitu a v\u00fdjime\u010dn\u00e9 vlastnosti v\u00fdrobku nebo slu\u017eby; vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bhu by m\u011blo vyvolat emoce publika a vytvo\u0159it pocit spojen\u00ed, zat\u00edmco ambasado\u0159i zna\u010dky mohou pomoci znovu vytvo\u0159it z\u00e1\u017eitek z vlastnictv\u00ed luxusn\u00edho v\u00fdrobku nebo u\u017e\u00edv\u00e1n\u00ed pr\u00e9miov\u00e9 slu\u017eby.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">CRM a automatizace marketingu<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Poskytovatel\u00e9 luxusn\u00edch slu\u017eeb mus\u00ed zav\u00e9st syst\u00e9m CRM, kter\u00fd up\u0159ednost\u0148uje shroma\u017e\u010fov\u00e1n\u00ed co nejv\u011bt\u0161\u00edho po\u010dtu kontaktn\u00edch bod\u016f.<\/li>\n\n\n\n<li>Segmentace a c\u00edlen\u00ed jsou nejd\u016fle\u017eit\u011bj\u0161\u00ed, aby se zabr\u00e1nilo nevhodn\u00e9 komunikaci s publikem, pro kter\u00e9 nen\u00ed obsah relevantn\u00ed.<\/li>\n\n\n\n<li>V\u00fdzvy k akci, informa\u010dn\u00ed volby a p\u0159\u00edle\u017eitostn\u00e9 n\u00e1vnady zam\u011b\u0159en\u00e9 sp\u00ed\u0161e na segmentaci ne\u017e na za\u010dlen\u011bn\u00ed vytv\u00e1\u0159ej\u00ed \"mikroc\u00edlen\u00ed\", kter\u00e9 vyhled\u00e1v\u00e1 elitn\u00ed publikum, je\u017e hled\u00e1 kvalitu m\u00edsto kvantity.\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud pot\u0159ebujete podporu a poradenstv\u00ed v oblasti marketingu pro UHNWI, potom <a href=\"https:\/\/relevance.digital\/cs\/kontakt\/\">kontaktovat t\u00fdm<\/a> odborn\u00edk\u016f na luxusn\u00ed digit\u00e1ln\u00ed marketing ze spole\u010dnosti Relevance. Na\u0161i specialist\u00e9 na luxusn\u00ed marketing se zab\u00fdvaj\u00ed brandingem, n\u00e1vrhem a tvorbou webov\u00fdch str\u00e1nek, SEO, placenou reklamou, soci\u00e1ln\u00edmi m\u00e9dii, influencer marketingem, PR, obsahov\u00fdm marketingem a CRM a pomohou v\u00e1m oslovit a zaujmout toto vysoce elitn\u00ed publikum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete-li z\u00edskat dal\u0161\u00ed informace, st\u00e1hn\u011bte si n\u00ed\u017ee cel\u00fd dokument UHNW.<\/p>\n\n\n\n<div class=\"wp-block-leadin-hubspot-form-block\">\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 4861667,\n\t\t\t\t\t\t\t\t\tformId: \"dbbcdd28-e785-45d3-8f91-733593977497\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1789536323000-7492559484\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1789536323000-7492559484\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Spole\u010dnost Relevance vydala sv\u016fj nejnov\u011bj\u0161\u00ed dokument o digit\u00e1ln\u00edm marketingu, kter\u00fd p\u0159in\u00e1\u0161\u00ed fascinuj\u00edc\u00ed pohled na UHNWI, v\u010detn\u011b tip\u016f, jak na n\u011b p\u016fsobit prost\u0159ednictv\u00edm na\u0161ich digit\u00e1ln\u00edch...<\/p>","protected":false},"author":61,"featured_media":15585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[2,7],"tags":[],"class_list":["post-11195","post","type-post","status-publish","format-standard","has-post-thumbnail","category-digital-marketing-news","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Key Takeouts From Our UHNW Whitepaper | Relevance<\/title>\n<meta name=\"description\" content=\"Find the key takeouts from Relevance\u2019s UHNW Digital Marketing Whitepaper, including the latest statistics on Ultra High Net Worth Individuals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/cs\/https:\/\/relevance.digital\/cs\/key-takeouts-from-relevance-uhnw-digital-marketing-whitepaper\/\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Key Takeouts From Our UHNW Whitepaper | Relevance\" \/>\n<meta property=\"og:description\" content=\"Find the key takeouts from Relevance\u2019s UHNW Digital Marketing Whitepaper, including the latest statistics on Ultra High Net Worth Individuals.\" \/>\n<meta property=\"og:url\" content=\"\/cs\/https:\/\/relevance.digital\/cs\/key-takeouts-from-relevance-uhnw-digital-marketing-whitepaper\/\/\" \/>\n<meta property=\"og:site_name\" content=\"Relevance Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RelevanceWebMarketing\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-19T07:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-29T12:44:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/relevance.digital\/wp-content\/uploads\/2023\/04\/uhnwarticle3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joanna Lewis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@relevanceweb\" \/>\n<meta name=\"twitter:site\" content=\"@relevanceweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joanna Lewis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/relevance.digital\\\/cs\\\/key-takeouts-from-relevance-uhnw-digital-marketing-whitepaper\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/relevance.digital\\\/cs\\\/key-takeouts-from-relevance-uhnw-digital-marketing-whitepaper\\\/\"},\"author\":{\"name\":\"Joanna Lewis\",\"@id\":\"https:\\\/\\\/relevance.digital\\\/#\\\/schema\\\/person\\\/b7b139d7e07c8e7c010bd63ce965933c\"},\"headline\":\"Key takeouts from Relevance&#8217;s UHNW digital marketing whitepaper\",\"datePublished\":\"2023-04-19T07:15:00+00:00\",\"dateModified\":\"2023-11-29T12:44:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/relevance.digital\\\/cs\\\/key-takeouts-from-relevance-uhnw-digital-marketing-whitepaper\\\/\"},\"wordCount\":1374,\"publisher\":{\"@id\":\"https:\\\/\\\/relevance.digital\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/relevance.digital\\\/cs\\\/key-takeouts-from-relevance-uhnw-digital-marketing-whitepaper\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/relevance.digital\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/uhnwarticle3.jpg\",\"articleSection\":[\"Digital Marketing\",\"Relevance News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/relevance.digital\\\/cs\\\/key-takeouts-from-relevance-uhnw-digital-marketing-whitepaper\\\/\",\"url\":\"https:\\\/\\\/relevance.digital\\\/cs\\\/key-takeouts-from-relevance-uhnw-digital-marketing-whitepaper\\\/\",\"name\":\"Key Takeouts From Our UHNW Whitepaper | Relevance\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/relevance.digital\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/relevance.digital\\\/cs\\\/key-takeouts-from-relevance-uhnw-digital-marketing-whitepaper\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/relevance.digital\\\/cs\\\/key-takeouts-from-relevance-uhnw-digital-marketing-whitepaper\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/relevance.digital\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/uhnwarticle3.jpg\",\"datePublished\":\"2023-04-19T07:15:00+00:00\",\"dateModified\":\"2023-11-29T12:44:49+00:00\",\"description\":\"Find the key takeouts from Relevance\u2019s UHNW Digital Marketing Whitepaper, including the latest statistics on Ultra High Net Worth Individuals.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/relevance.digital\\\/cs\\\/key-takeouts-from-relevance-uhnw-digital-marketing-whitepaper\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/relevance.digital\\\/cs\\\/key-takeouts-from-relevance-uhnw-digital-marketing-whitepaper\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/relevance.digital\\\/cs\\\/key-takeouts-from-relevance-uhnw-digital-marketing-whitepaper\\\/#primaryimage\",\"url\":\"https:\\\/\\\/relevance.digital\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/uhnwarticle3.jpg\",\"contentUrl\":\"https:\\\/\\\/relevance.digital\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/uhnwarticle3.jpg\",\"width\":1920,\"height\":1394},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/relevance.digital\\\/cs\\\/key-takeouts-from-relevance-uhnw-digital-marketing-whitepaper\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/relevance.digital\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Relevance News\",\"item\":\"https:\\\/\\\/relevance.digital\\\/cs\\\/category\\\/company-news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Key takeouts from Relevance&#8217;s UHNW digital marketing whitepaper\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/relevance.digital\\\/#website\",\"url\":\"https:\\\/\\\/relevance.digital\\\/\",\"name\":\"Relevance Digital\",\"description\":\"Pioneers in Digital, Experts in Luxury\",\"publisher\":{\"@id\":\"https:\\\/\\\/relevance.digital\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/relevance.digital\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/relevance.digital\\\/#organization\",\"name\":\"Relevance Digital\",\"url\":\"https:\\\/\\\/relevance.digital\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/relevance.digital\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/relevance.digital\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/Relvance_black_noTag.png\",\"contentUrl\":\"https:\\\/\\\/relevance.digital\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/Relvance_black_noTag.png\",\"width\":1476,\"height\":145,\"caption\":\"Relevance Digital\"},\"image\":{\"@id\":\"https:\\\/\\\/relevance.digital\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RelevanceWebMarketing\",\"https:\\\/\\\/x.com\\\/relevanceweb\",\"https:\\\/\\\/www.instagram.com\\\/relevance.digital\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/relevance-web-marketing\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/relevance.digital\\\/#\\\/schema\\\/person\\\/b7b139d7e07c8e7c010bd63ce965933c\",\"name\":\"Joanna Lewis\",\"sameAs\":[\"https:\\\/\\\/relevance.digital\\\/team\\\/joanna\\\/\"],\"url\":\"https:\\\/\\\/relevance.digital\\\/cs\\\/author\\\/joanna\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kl\u00ed\u010dov\u00e9 poznatky z na\u0161\u00ed b\u00edl\u00e9 knihy o UHNW | Relevance","description":"P\u0159e\u010dt\u011bte si kl\u00ed\u010dov\u00e9 informace z dokumentu Relevance UHNW Digital Marketing Whitepaper, v\u010detn\u011b nejnov\u011bj\u0161\u00edch statistik o osob\u00e1ch s velmi vysok\u00fdm \u010dist\u00fdm majetkem.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/cs\/https:\/\/relevance.digital\/cs\/key-takeouts-from-relevance-uhnw-digital-marketing-whitepaper\/\/","og_locale":"en_US","og_type":"article","og_title":"Key Takeouts From Our UHNW Whitepaper | Relevance","og_description":"Find the key takeouts from Relevance\u2019s UHNW Digital Marketing Whitepaper, including the latest statistics on Ultra High Net Worth Individuals.","og_url":"\/cs\/https:\/\/relevance.digital\/cs\/key-takeouts-from-relevance-uhnw-digital-marketing-whitepaper\/\/","og_site_name":"Relevance Digital","article_publisher":"https:\/\/www.facebook.com\/RelevanceWebMarketing","article_published_time":"2023-04-19T07:15:00+00:00","article_modified_time":"2023-11-29T12:44:49+00:00","og_image":[{"width":1920,"height":1394,"url":"https:\/\/relevance.digital\/wp-content\/uploads\/2023\/04\/uhnwarticle3.jpg","type":"image\/jpeg"}],"author":"Joanna Lewis","twitter_card":"summary_large_image","twitter_creator":"@relevanceweb","twitter_site":"@relevanceweb","twitter_misc":{"Written by":"Joanna Lewis","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/relevance.digital\/cs\/key-takeouts-from-relevance-uhnw-digital-marketing-whitepaper\/#article","isPartOf":{"@id":"https:\/\/relevance.digital\/cs\/key-takeouts-from-relevance-uhnw-digital-marketing-whitepaper\/"},"author":{"name":"Joanna Lewis","@id":"https:\/\/relevance.digital\/#\/schema\/person\/b7b139d7e07c8e7c010bd63ce965933c"},"headline":"Key takeouts from Relevance&#8217;s UHNW digital marketing whitepaper","datePublished":"2023-04-19T07:15:00+00:00","dateModified":"2023-11-29T12:44:49+00:00","mainEntityOfPage":{"@id":"https:\/\/relevance.digital\/cs\/key-takeouts-from-relevance-uhnw-digital-marketing-whitepaper\/"},"wordCount":1374,"publisher":{"@id":"https:\/\/relevance.digital\/#organization"},"image":{"@id":"https:\/\/relevance.digital\/cs\/key-takeouts-from-relevance-uhnw-digital-marketing-whitepaper\/#primaryimage"},"thumbnailUrl":"https:\/\/relevance.digital\/wp-content\/uploads\/2023\/04\/uhnwarticle3.jpg","articleSection":["Digital Marketing","Relevance News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/relevance.digital\/cs\/key-takeouts-from-relevance-uhnw-digital-marketing-whitepaper\/","url":"https:\/\/relevance.digital\/cs\/key-takeouts-from-relevance-uhnw-digital-marketing-whitepaper\/","name":"Kl\u00ed\u010dov\u00e9 poznatky z na\u0161\u00ed b\u00edl\u00e9 knihy o UHNW | Relevance","isPartOf":{"@id":"https:\/\/relevance.digital\/#website"},"primaryImageOfPage":{"@id":"https:\/\/relevance.digital\/cs\/key-takeouts-from-relevance-uhnw-digital-marketing-whitepaper\/#primaryimage"},"image":{"@id":"https:\/\/relevance.digital\/cs\/key-takeouts-from-relevance-uhnw-digital-marketing-whitepaper\/#primaryimage"},"thumbnailUrl":"https:\/\/relevance.digital\/wp-content\/uploads\/2023\/04\/uhnwarticle3.jpg","datePublished":"2023-04-19T07:15:00+00:00","dateModified":"2023-11-29T12:44:49+00:00","description":"P\u0159e\u010dt\u011bte si kl\u00ed\u010dov\u00e9 informace z dokumentu Relevance UHNW Digital Marketing Whitepaper, v\u010detn\u011b nejnov\u011bj\u0161\u00edch statistik o osob\u00e1ch s velmi vysok\u00fdm \u010dist\u00fdm majetkem.","breadcrumb":{"@id":"https:\/\/relevance.digital\/cs\/key-takeouts-from-relevance-uhnw-digital-marketing-whitepaper\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/relevance.digital\/cs\/key-takeouts-from-relevance-uhnw-digital-marketing-whitepaper\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/relevance.digital\/cs\/key-takeouts-from-relevance-uhnw-digital-marketing-whitepaper\/#primaryimage","url":"https:\/\/relevance.digital\/wp-content\/uploads\/2023\/04\/uhnwarticle3.jpg","contentUrl":"https:\/\/relevance.digital\/wp-content\/uploads\/2023\/04\/uhnwarticle3.jpg","width":1920,"height":1394},{"@type":"BreadcrumbList","@id":"https:\/\/relevance.digital\/cs\/key-takeouts-from-relevance-uhnw-digital-marketing-whitepaper\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/relevance.digital\/"},{"@type":"ListItem","position":2,"name":"Relevance News","item":"https:\/\/relevance.digital\/cs\/category\/company-news\/"},{"@type":"ListItem","position":3,"name":"Key takeouts from Relevance&#8217;s UHNW digital marketing whitepaper"}]},{"@type":"WebSite","@id":"https:\/\/relevance.digital\/#website","url":"https:\/\/relevance.digital\/","name":"Relevance Digital","description":"Pr\u016fkopn\u00edci v oblasti digit\u00e1ln\u00edch technologi\u00ed, odborn\u00edci na luxus","publisher":{"@id":"https:\/\/relevance.digital\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/relevance.digital\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/relevance.digital\/#organization","name":"Relevance Digital","url":"https:\/\/relevance.digital\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/relevance.digital\/#\/schema\/logo\/image\/","url":"https:\/\/relevance.digital\/wp-content\/uploads\/2019\/01\/Relvance_black_noTag.png","contentUrl":"https:\/\/relevance.digital\/wp-content\/uploads\/2019\/01\/Relvance_black_noTag.png","width":1476,"height":145,"caption":"Relevance Digital"},"image":{"@id":"https:\/\/relevance.digital\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RelevanceWebMarketing","https:\/\/x.com\/relevanceweb","https:\/\/www.instagram.com\/relevance.digital\/","https:\/\/www.linkedin.com\/company\/relevance-web-marketing\/"]},{"@type":"Person","@id":"https:\/\/relevance.digital\/#\/schema\/person\/b7b139d7e07c8e7c010bd63ce965933c","name":"Joanna Lewis","sameAs":["https:\/\/relevance.digital\/team\/joanna\/"],"url":"https:\/\/relevance.digital\/cs\/author\/joanna\/"}]}},"amp_enabled":false,"jetpack_featured_media_url":"https:\/\/relevance.digital\/wp-content\/uploads\/2023\/04\/uhnwarticle3.jpg","_links":{"self":[{"href":"https:\/\/relevance.digital\/cs\/wp-json\/wp\/v2\/posts\/11195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/relevance.digital\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/relevance.digital\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/relevance.digital\/cs\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/relevance.digital\/cs\/wp-json\/wp\/v2\/comments?post=11195"}],"version-history":[{"count":11,"href":"https:\/\/relevance.digital\/cs\/wp-json\/wp\/v2\/posts\/11195\/revisions"}],"predecessor-version":[{"id":17420,"href":"https:\/\/relevance.digital\/cs\/wp-json\/wp\/v2\/posts\/11195\/revisions\/17420"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/relevance.digital\/cs\/wp-json\/wp\/v2\/media\/15585"}],"wp:attachment":[{"href":"https:\/\/relevance.digital\/cs\/wp-json\/wp\/v2\/media?parent=11195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/relevance.digital\/cs\/wp-json\/wp\/v2\/categories?post=11195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/relevance.digital\/cs\/wp-json\/wp\/v2\/tags?post=11195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}