Soukromá klientela od společnosti Bupa
Private Client by Bupa is a premium health insurance plan that offers more than healthcare by providing its members with complete well-being services. The Ultimate Global Health Plan provides extensive worldwide protection coupled with access to leading international medical experts and facilities. Members enjoy access to a dedicated lifecare concierge manager, who is a single point of contact to arrange treatments, handle claims, and manage members’ health journeys.
Výsledky
Profilování publika, průzkum trhu a konkurence
Výzva
Private Client by Bupa wished to develop a launch plan to drive awareness and sales in the Principality of Monaco of its Ultimate Global Health Plan with concierge services. They needed strategic insights on a besp oke B2C VHNW target audience to enable swift and successful activation of this launch campaign.
Řešení
Relevance’s team of luxury marketing specialists in Monaco provided market research to Private Client by Bupa to help them better understand the principality’s health system and its opportunities, alongside in-depth competitor research to assess direct and indirect competitors and the private insurance packages available.
We then carried out comprehensive B2B research to identify entities that could promote or sell Private Client by Bupa in Monaco, as well as detailed profiling of Monaco’s VHNWIs to understand their demographics, purchase drivers, personalities, interests, media consumption, and preferred platforms.
Our work concluded with a full marketing strategy to launch Private Client by Bupa’s Ultimate Global Health Package in Monaco, including display advertising, event sponsorship, and media opportunities. The campaign launched with an event organised by Superyacht Media during the Monaco Yacht Show 2023, where Private Client by Bupa was a main sponsor, presenting its offering to select family offices and networking with moderators and attendees.
