Hill Robinson
Hill Robinson, a leading global superyacht management company, has built a strong reputation for delivering expert management and operational services to some of the world’s most prestigious yachts. Founded in 2001, the company specialises in yacht management, new build and refit, procurement, crew employment and aviation, combining technical expertise with a highly personalised approach. With a global network of offices spanning Europe, the Middle East, the Americas and Australia, Hill Robinson provides comprehensive support and operational excellence to yacht owners and their crews worldwide.
Výsledky
Press Trips, Digital PR strategy & management, Technical SEO Audit, SEO strategy & management, SEO Content, Link Building
Výzva
Hill Robinson operates within a highly specialised and competitive global yachting market, where achieving strong organic visibility for commercially valuable, non-branded search terms is essential to reaching yacht owners, captains and other key decision-makers.
The challenge was to increase Hill Robinson’s organic search visibility and domain authority while strengthening its position for high-value yacht management and related service keywords. At the outset, there was also an opportunity to build greater website authority through technical optimisation, high-quality content and authoritative backlinks.
Řešení
Relevance developed and implemented a holistic SEO strategy for Hill Robinson, beginning with keyword research and sitemap development and supported by ongoing SEO-optimised content designed around commercially relevant search opportunities.
This was complemented by technical SEO recommendations and an ongoing Digital PR and backlink acquisition strategy, securing editorial placements across relevant luxury, travel and lifestyle publications. The combined approach was designed to strengthen Hill Robinson’s website authority while increasing its visibility for valuable non-branded searches.
The strategy delivered particularly strong visibility around yacht management, with Hill Robinson reaching #2 in the UK and #5 in the US for the term.
