It’s every marketeer’s dream and PR goal: to get your company (or your client) positive recognition from the right people through attention-grabbing media coverage. But…
The Essential PR Terms Glossary: Vocab For Digital & Traditional PR
It goes without saying that every specialist industry holds its own jargon. PR is no exception. Coming from a traditional PR background, when I was…
How Relevance Helps Nobiskrug To Find High-Net-Worth-Individuals
High-net-worth-individuals (HNWIs) and ultra-high-net-worth-individuals (UHNWIs) are often called the 1%. Relevance has built a strong track record in reaching these elite audiences and finding high-net-worth-individuals…
Digital PR vs Traditional PR: Which Will Survive In The Digital Age?
We live in an age where news seems to be almost completely digital. What does this mean for the battle between digital PR vs traditional…
How to Keep Your Clients for More Than a Decade
At Relevance, we pride ourselves on having worked with a number of leading luxury brands for over a decade. We are extremely proud of the…
Brand Manual Development Guide by Relevance
If a company doesn’t have a brand manual, then each designer or marketeer it engages will simply work according to what they like. If several…
The Many Ways to Reach Magazines for PR
How to Reach Journalists With An Unmissable Magazine PR If you’re looking to build your company’s brand awareness and reputation, public relations should be a…
What We Learnt From The Superyacht Marketing Forum 2019
Earlier this month the Superyacht Marketing Forum took London’s Shoreditch by storm, held at the 5-Star Curtain Hotel and offering an intimate occasion for the…
Print vs Digital Marketing In The Media: A Guide For Yachting Brands
When advertising, the ultimate goal is generally to ensure you are making the most impact for the least amount of spend. Yet because print media…
Relevance Partners With The Superyacht Marketing Forum 2019
Relevance is proud to be a partner at this year’s most important yacht marketing event: The Superyacht Marketing Forum 2019, run by the Superyacht Group….