The luxury market is a unique and highly competitive space, with consumers expecting the highest quality and attention to detail. As such, luxury brands need…
A complete guide to marketing to Ultra-High-Net-Worth Individuals
Marketing to Ultra-High-Net-Worth Individuals (UHNWIs) is a relatively niche area of expertise. With few digital agencies specialising in this niche sector, ultra-luxury brands have generally…
What conversion rate can I expect when marketing high-value goods & services to UHNWIs?
How much will I pay per lead? What will be my return on investment (ROI)? What conversion rate can I expect? Which channel, what content,…
Wealth-X World Ultra Wealth Report 2022
The latest Wealth-X World Ultra Wealth Report 2022 has just been released, offering fascinating insights into one of the world’s richest and most exclusive audiences. …
Top 10 luxury lifestyle influencers to follow on Instagram in 2023
Photo create Mauro Del Signore On social media, consumers are looking for someone they can trust to guide them through the buying process, especially when…
Top 5 UHNWI interests for 2023
The population of wealthy individuals has fluctuated over the past few years, with the global Ultra-High-Net-Worth population sitting at just over 390,000 individuals. While in…
How to market to billionaires
Wondering how to market to billionaires? You’ll need a highly tailored campaign and a deep understanding of the habits and behaviours of this unique audience. …
Luxury Marketing Trends Brands Can’t Ignore Post-Pandemic
The significant lifestyle changes that resulted from COVID-19 have contributed to the development of new social values and trends in online behaviour and consumer preferences….
The 10 key steps to building successful eCommerce for luxury brands
Establishing a luxury eCommerce brand in a crowded marketplace takes expert planning and know-how across multiple disciplines, including branding, design, website, SEO, advertising, content creation…
What are the 12 brand archetypes for luxury businesses?
For years, marketers have used Carl Jung’s 12 brand archetypes to craft a brand identity that your audience can feel a deep connection with. Each…