Imagine a Rolls-Royce Phantom with its classic, athletic structure in a polished midnight black. Imagine the uninterrupted glass enclosure and the Pantheon Grille adorned with…
Content repurposing: a formidable ally in digital marketing
Marketers, writers and content creators are always on a quest for new and original material in order to promote a brand or business, and the…
The benefits of a digital content audit
An almost incomprehensible amount of data is created daily, and each year, the amount of published data increases staggeringly. In 2022, 7 million blog posts…
The world’s most expensive hotel suites where UHNWIs stay
Where do the world’s UHNWIs stay while travelling for business or leisure? They stay in the world’s most expensive hotel suites and penthouses. According to…
Step-by-Step Guide: Create Custom Events on GA4 with Google Tag Manager
Universal Analytics came to an end, and Google Analytics 4 will be the main character in the analytical context, thus, we need to start embracing…
How to create a good creative brief
Motivational speaker and American author Zig Ziglar stated, “your output can only be as good as your input.” While Ziglar used the phrase at the…
Explore where the world’s UHNWIs vacation
Wondering where the world’s Ultra-High-Net-Worth-Individuals vacation? They enjoy getaways on exclusive private islands, ultra-luxurious resorts, villas and chalets, and out-of-this-world safari lodges. According to the…
The top luxury autosport events vying to attract UHNWIs
Being based in Monaco, the team at Relevance is no stranger to VIP motorsport events such as the F1 Monaco Grand Prix. However, there is…
FIVE UNMISSABLE LUXURY EVENTS AND DIGITAL MARKETING CONFERENCES 2023
The luxury marketing industry is changing at a rapid pace. The development of digital marketing strategies, changes in consumer preferences and many other external factors…
The best performing banner sizes for luxury brands 
The luxury market is a unique and highly competitive space, with consumers expecting the highest quality and attention to detail. As such, luxury brands need…