The way in which we search for information is changing. For over the past decade, Google has been the leading search engine, and as such,…
The ultimate SEO checklist 2023
The world of search engine optimisation is constantly changing, and we know it’s crucial to stay updated. Relevance’s 2023 SEO checklist reflects this year’s latest…
Why YouTube Shorts are important for luxury brands
The last few years have seen the rise of short-form video content, with YouTube Shorts emerging as one of the most popular formats. According to…
Automation in PPC
Pay-per-click (PPC) advertising has become essential in the digital marketing landscape, allowing businesses to reach potential customers through targeted ads on search engines, social media…
The ultimate SEO resource: 350+ SEO hacks you can implement right now
Browse hundreds of SEO ideas, including the most important SEO trends, strategies and tactics for Google and Bing in our downloadable SEO resource. We’ve compiled…
How to create a social media strategy in 9 steps
The idiom ‘don’t run before you can walk’ comes to mind when devising a social media strategy. Due to the widespread use of social media,…
Key takeouts from Relevance’s UHNW digital marketing whitepaper
Relevance has released its latest digital marketing whitepaper, providing a fascinating insight into UHNWIs, including tips on how to market to UHNWIs by our digital…
The impact of Web Accessibility on SEO
As the world makes compelling advances in significant investments to build an inclusive economy, the current and rapid technological innovation advancements have occupied a monumental…
FIVE UNMISSABLE LUXURY EVENTS AND DIGITAL MARKETING CONFERENCES 2023
The luxury marketing industry is changing at a rapid pace. The development of digital marketing strategies, changes in consumer preferences and many other external factors…
Google EEAT Rater Guidelines update: What you need to know
Whatever business you are in, most of your potential clients will be searching for it on Google. What they find on Google will determine whether…