YouGov
YouGov is an international research data and analytics group supporting and improving a wide spectrum of marketing activities of a customer base, including media owners, brands, and media agencies.
YouGov has worked with some of the most respected brands in the world, supplying a continuous stream of accurate data and insight so that companies, governments and institutions can better serve the people and communities that sustain them.
The results
Video
“We’ve had 30 hand raisers in May (leads actively requesting biggest movers data), of which some are c-suite.”
Challenge
Relevance was tasked to create engagement around YouGov’s BrandIndex, which measures consumer reaction to marketing in the UK on a monthly chart.
Solution
Our creative specialists stepped up to the challenge, creating a Top Ten video featuring the metrics details and scores in a colourful and engaging upbeat video hosted on YouTube and sent out to YouGov’s marketing channels.
The results were highly promising for YouGov, producing 30 active leads in just one month, some of which are c-suite pioneers.
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What our clients say
" I was really impressed with how Relevance very swiftly but diligently understood the vision and objective for this brief from the outset "
" I was really impressed with how Relevance very swiftly but diligently understood the vision and objective for this brief from the outset and delivered a fun and exciting asset for us to go to market with this new initiative. The video has been a great addition to our campaign which has had fantastic engagement in a very short space of time "
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